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Published on Nov 18, 2015

The importance of visual content in digital maketing; 10 reasons you cannot miss.

PRESENTATION OUTLINE

WHY IS VISUAL MARKETING IMPORTANT?

10 REASONS YOU CANNOT MISS
Photo by kyeniz

WHY IS VISUAL CONTENT IMPORTANT?

  • 75% of human sensory neurons process visual content
  • Visuals are processed 60.000 times faster than text
  • Blogs that include visual content receive 94% more visits
  • 67% of users consider clear visuals more relevant than text
  • Facebook visual posts receive 120% more engagement

10 REASONS

WHY VISUAL CONTENT IS IMPORTANT IN DIGITAL MARKETING
Photo by brian hefele

VISUAL CONTENT IS ESSENTIAL FOR WEBSITES

IT IS THE CLUE FOR THE NEW INTERNET LANGUAGE
Photo by studio_juan

USERS ARE MOBILE DEPENDENT

IT INCREASES VISUAL CONTENT CONSUMPTION
Photo by kevin dooley

VISUAL ATRACTIVENESS LAYS ON ITS CAPACITY

TO COMMUNICATE COMPLEX MESSAGES IN AN EASY & FAST WAY
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THE VALUE OF VISUAL MARKETING LAYS ON

ITS HABILITY TO DRIVE EMOTION IN OUR STORY
Photo by vonSchnauzer

ONE IMAGE IS WORTH A THOUSAND WORDS

VISUAL CONTENT GENERATES HIGHER ENGAGEMENT
Photo by tonyboytran

ADDITIONALLY...

5 MORE REASONS
Photo by Leo Reynolds

VISUAL CONTENT...

  • Drives more traffic to websites
  • Easily catches users attention
  • Helps in improving conversion rate
  • Is easy to share through social media
  • Makes easy its understanding in mobile devices

WHERE DOES VISUAL MARKETING SUCCESS LAY ON?

VISUAL CONTENT SUCCESS LIES ON ITS CAPACITY TO...

  • Offer information in an easy & fast format
  • Allow users to quickly digest big amount of data
  • Allow companies to humanize content
  • Help users to take their own decisions
  • Be easily shared in social media
Photo by Thomas Hawk

IN ADDITION, VISUAL CONTENT SUCCESS COMES FROM

THE HUMAN INHERENT CAPACITY TO PROCESS VISUAL INFORMATION

TYPES OF VISUAL CONTENT

  • Infographics
  • Videos
  • Creative Images
  • Presentations
  • Collages