Content That KICKS by Wayne Aspland

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Slide Notes

Content That KICKS

Published on Nov 21, 2015

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PRESENTATION OUTLINE

CONTENT THAT KICKS

FIVE SIMPLE STEPS FOR CREATING...

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KNOW

UNDERSTAND YOUR BUSINESS, YOUR AUDIENCE AND WHAT THEY NEED

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INSIGHTS

HUNT FOR THE STORIES THAT WILL ENGAGE AND INSPIRE

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CHOOSE

THE MEDIA MOST RELEVANT TO YOUR AUDIENCE

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KEY POINTS

NAIL THE KEY MESSAGES... AND MAKE THEM SIMPLE

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SUCCESS

MEASURE WHAT MATTERS THEN (HOPEFULLY) CELEBRATE!

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Wayne Aspland