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Content Marketing: Get Heard

Published on Nov 18, 2015

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PRESENTATION OUTLINE

CONTENT RULES

MARKETING IN TODAY'S CONNECTION ECONOMY
Photo by KJGarbutt

Marketing
used to tell
the world
you are
a hero.

Photo by JD Hancock

Today's
marketing
shows the
world you
are one.

Photo by Gulfu

THE MEDIA

TO GET YOUR STORY TOLD, YOU ONCE HAD TO RELY ON
Photo by just.Luc

ADVERTISING

OR PAY TO GET YOUR MESSAGE TO CUSTOMERS WITH
Photo by jbcurio

PUBLISHER

TODAY, THOUGH, YOU'RE THE

OUT THERE

YOU CONTROL GETTING YOUR STORY
Photo by Zombie Normal

LITTLE TO NO COST

AND GETTING YOUR MESSAGE TO CUSTOMERS FOR
Photo by mckaysavage

NOISY & OVERWHELMING

HOWEVER, THE DIGITAL WORLD IS
Photo by tanakawho

MESSAGE HEARD?

HOW WILL YOU GET YOUR
Photo by mediageek

CONTENT IS KING

ALWAYS REMEMBER

USE THE WEB

THERE ARE A VARIETY OF WAYS TO

& DIGITAL DEVICES

TO MARKET YOUR COMPANY'S MISSION
Photo by Xraijs_

SOCIAL MEDIA

SUCH AS FACEBOOK, TWITTER, & LINKEDIN

BLOGS

CAN BE INFORMATIVE, ENTERTAINING & INSIGHTFUL
Photo by whatleydude

VIDEO

EITHER ON PLACES LIKE YOUTUBE & VIMEO OR YOUR WEBSITE
Photo by Rego - d4u.hu

PHOTOGRAPHY

FROM WEBSITE TO SOCIAL MEDIA, ESPECIALLY INSTAGRAM & PINTEREST
Photo by lalo_pangue

INFOGRAPHICS

HELP ILLUSTRATE A STORY, PRODUCT OR INFORMATION
Photo by NichoDesign

EBOOKLETS

EDUCATE, ENTERTAIN & INFORM
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WEBINARS

TEACH, SELL & PROMOTE
Photo by FontShop.de

WHITE PAPERS

ESTABLISH YOUR COMPANY AS A THOUGHT LEADER
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SLIDE SHOWS

POST POWERPOINTS ON SLIDESHARE OR CREATE DIGITALLY AT HAIKU DECK
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ENGAGING

WHETHER IT'S A POST, A BLOG OR ANYTHING ELSE, CREATE CONTENT THAT'S

EDUCATIONAL

INSPIRATIONAL

Photo by JD Hancock

INFORMATIVE

Photo by russelljsmith

THOUGHT-PROVOKING

AND

GREAT STORIES

BUT MOST OF ALL, LET SOME OF YOUR CONTENT TELL
Photo by cliff1066™

EMOTIONS

THAT EVOKE POSITIVE
Photo by apdk

HAPPINESS

SUCH AS
Photo by a4gpa

EMPATHY

Photo by Kalexanderson

LOVE

Photo by jenny downing

COMPASSION

Photo by MC-Leprosy

GRATITUDE

Photo by bebouchard

WONDER

AND
Photo by Philippe Put