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Slide Notes

http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

Content Marketing for Professionals

Published at Nov 21, 2015
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PRESENTATION OUTLINE

The Book

YOU CAN'T MARKET WITHOUT IN 2014
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
Photo by miss_rogue

CONTENT MARKETING sTRATEGIES

FOR PROFESSIONALS
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

Authors

BRUCE CLAY AND MURRAY NEWLANDS
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

10 Chapters

YOU CAN'T MARKET WITHOUT IN 2014
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

Reaching Business Goals

WITH CONTENT MARKETING AND SEO
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

PLANNING A CONTENT MARKETING CAMPAIGN

http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

Choosing Content Topics

THAT LEAD TO CUSTOMERS!

Blogging

THE AXIS OF A CONTENT MARKETING STRATEGY
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

curation

YOU DON'T HAVE TO KNOW EVERYTHING TO BE THE GO TO
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
Photo by kevin dooley

Video

IT'S TIME TO SHINE

Images

IT'S ABOUT THE MESSAGE
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

SOCIAL MEDIA

Talking with People, Not at Them
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

LIVE EVENTS

Where I Get to Tell the Story
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

PAID, EARNED, OWNED

Integrating All of My Media

12 Experts

SHARE CONTENT MARKETING WISDOM
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/
Photo by cote

CHELSEA Adams

HOW TO SAVE YOUR MARRIAGE WITH CONTENT MARKETING STRATEGY
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

JORDAN ARMSTRONG

CONNECTING BRANDS AND YOUTUBE STARS
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

MICHAEL BRITO

Your Content Strategy: Defining Paid, Owned and Earned
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

Lisa Buyer

CONTENT PR SECRETS: HOW TO OPTIMIZE EVENTS
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

JONAThon Colman

PROVE THE VALUE OF YOUR CONTENT WITH AN AUDIT
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

Andy Crestodina

GOOGLE AUTHORSHIP: HOW TO DO IT AND HOW IT AFFECTS SERP RANK
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

ALYce CURRIER

6 STEPS TO HELP YOU BUILD A CONSTANT VIDEO STREAM
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

RIC DRAGON

CASE STUDY — FORD MOTOR COMPANY TAKING CONTENT SERIOUSLY
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

KRISTI KELLOGG

WHO’S AN INFLUENCER?
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

VIRGINIA NUSSEY

SEO CONTENT CURATION IN POST PANDA WORLD
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

LEE Odden

REPURPOSING CONTENT AND COLLECTIVE SOCIAL WISDOM
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

TRENT PARTRIDGE

HOW A FASHION GIG GOT ME STARTED WITH IMAGE MARKETING
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

ADAM SUTTON

TARGETED PERSONA STRATEGY LIFTS SALES LEADS 124%
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

Authors

BRUCE CLAY AND MURRAY NEWLANDS
http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

Untitled Slide

http://www.amazon.com/Content-Marketing-Strategies-Professionals-Newlands-ebook/dp/B00HMBVHLG/ref=sr_1_1?

2014

MUST READ!
http://www.amazon.com/Content-Marketing-Strategies-Professionals-Newlands-ebook/dp/B00HMBVHLG/ref=sr_1_1?

Lisa Buyer

Haiku Deck Pro User