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Content Marketing for Professionals

ByLisa Buyer |2349 views |Business,Education

Content Marketing for Professionals a visual presentation created with Haiku Deck, free presentation software that's simple, beautiful, and fun.

Presentation Outline

  1. 1. The Book

    YOU CAN'T MARKET WITHOUT IN 2014

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

    Photo by miss_rogue

  2. 2. CONTENT MARKETING sTRATEGIES

    FOR PROFESSIONALS

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  3. 3. Authors

    BRUCE CLAY AND MURRAY NEWLANDS

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  4. 4. 10 Chapters

    YOU CAN'T MARKET WITHOUT IN 2014

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  5. 5. Reaching Business Goals

    WITH CONTENT MARKETING AND SEO

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  6. 6. PLANNING A CONTENT MARKETING CAMPAIGN

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  7. 7. Choosing Content Topics

    THAT LEAD TO CUSTOMERS!

  8. 8. Blogging

    THE AXIS OF A CONTENT MARKETING STRATEGY

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  9. 9. curation

    YOU DON'T HAVE TO KNOW EVERYTHING TO BE THE GO TO

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

    Photo by kevin dooley

  10. 10. Video

    IT'S TIME TO SHINE

    Photo by mark sebastian

  11. 11. Images

    IT'S ABOUT THE MESSAGE

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

    Photo by Kris Kesiak Photography

  12. 12. SOCIAL MEDIA

    Talking with People, Not at Them

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  13. 13. LIVE EVENTS

    Where I Get to Tell the Story

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

    Photo by Scarleth White

  14. 14. PAID, EARNED, OWNED

    Integrating All of My Media

  15. 15. 12 Experts

    SHARE CONTENT MARKETING WISDOM

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

    Photo by cote

  16. 16. CHELSEA Adams

    HOW TO SAVE YOUR MARRIAGE WITH CONTENT MARKETING STRATEGY

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  17. 17. JORDAN ARMSTRONG

    CONNECTING BRANDS AND YOUTUBE STARS

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  18. 18. MICHAEL BRITO

    Your Content Strategy: Defining Paid, Owned and Earned

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  19. 19. Lisa Buyer

    CONTENT PR SECRETS: HOW TO OPTIMIZE EVENTS

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  20. 20. JONAThon Colman

    PROVE THE VALUE OF YOUR CONTENT WITH AN AUDIT

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  21. 21. Andy Crestodina

    GOOGLE AUTHORSHIP: HOW TO DO IT AND HOW IT AFFECTS SERP RANK

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  22. 22. ALYce CURRIER

    6 STEPS TO HELP YOU BUILD A CONSTANT VIDEO STREAM

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  23. 23. RIC DRAGON

    CASE STUDY — FORD MOTOR COMPANY TAKING CONTENT SERIOUSLY

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  24. 24. KRISTI KELLOGG

    WHO’S AN INFLUENCER?

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  25. 25. VIRGINIA NUSSEY

    SEO CONTENT CURATION IN POST PANDA WORLD

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  26. 26. LEE Odden

    REPURPOSING CONTENT AND COLLECTIVE SOCIAL WISDOM

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  27. 27. TRENT PARTRIDGE

    HOW A FASHION GIG GOT ME STARTED WITH IMAGE MARKETING

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  28. 28. ADAM SUTTON

    TARGETED PERSONA STRATEGY LIFTS SALES LEADS 124%

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  29. 29. Authors

    BRUCE CLAY AND MURRAY NEWLANDS

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  30. 30. Slide 30

    http://www.amazon.com/Content-Marketing-Strategies-Professionals-Newlands-ebook/dp/B00HMBVHLG/ref=sr_1_1?

  31. 31. 2014

    MUST READ!

    http://www.amazon.com/Content-Marketing-Strategies-Professionals-Newlands-ebook/dp/B00HMBVHLG/ref=sr_1_1?

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