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Content Marketing for Professionals

ByLisa Buyer|2506 views |Business,Education

Content Marketing for Professionals a visual presentation created with Haiku Deck, free presentation software that's simple, beautiful, and fun.

Presentation Outline

  1. the book you can't market without in 2014

    1. The Book

    YOU CAN'T MARKET WITHOUT IN 2014

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

    Photo by miss_rogue

  2. content marketing strategies  for professionals

    2. CONTENT MARKETING sTRATEGIES

    FOR PROFESSIONALS

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  3. authors bruce clay and murray newlands

    3. Authors

    BRUCE CLAY AND MURRAY NEWLANDS

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  4. 10 chapters you can't market without in 2014

    4. 10 Chapters

    YOU CAN'T MARKET WITHOUT IN 2014

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  5. reaching business goals  with content marketing and seo

    5. Reaching Business Goals

    WITH CONTENT MARKETING AND SEO

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  6. planning a content marketing campaign

    6. PLANNING A CONTENT MARKETING CAMPAIGN

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  7. choosing content topics that lead to customers!

    7. Choosing Content Topics

    THAT LEAD TO CUSTOMERS!

  8. blogging the axis of a content marketing strategy

    8. Blogging

    THE AXIS OF A CONTENT MARKETING STRATEGY

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  9. curation you don't have to know everything to be the go to

    9. curation

    YOU DON'T HAVE TO KNOW EVERYTHING TO BE THE GO TO

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

    Photo by kevin dooley

  10. video it's time to shine

    10. Video

    IT'S TIME TO SHINE

    Photo by mark sebastian

  11. images it's about the message

    11. Images

    IT'S ABOUT THE MESSAGE

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

    Photo by Kris Kesiak Photography

  12. social media talking with people, not at them

    12. SOCIAL MEDIA

    Talking with People, Not at Them

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  13. live events where i get to tell the story

    13. LIVE EVENTS

    Where I Get to Tell the Story

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

    Photo by Scarleth White

  14. paid, earned, owned  integrating all of my media

    14. PAID, EARNED, OWNED

    Integrating All of My Media

  15. 12 experts share content marketing wisdom

    15. 12 Experts

    SHARE CONTENT MARKETING WISDOM

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

    Photo by cote

  16. chelsea adams how to save your marriage with content marketing strategy

    16. CHELSEA Adams

    HOW TO SAVE YOUR MARRIAGE WITH CONTENT MARKETING STRATEGY

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  17. jordan armstrong connecting brands and youtube stars

    17. JORDAN ARMSTRONG

    CONNECTING BRANDS AND YOUTUBE STARS

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  18. michael brito your content strategy: defining paid, owned  and earned

    18. MICHAEL BRITO

    Your Content Strategy: Defining Paid, Owned and Earned

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  19. lisa buyer content pr secrets: how to optimize events

    19. Lisa Buyer

    CONTENT PR SECRETS: HOW TO OPTIMIZE EVENTS

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  20. jonathon colman prove the value of your content with an audit

    20. JONAThon Colman

    PROVE THE VALUE OF YOUR CONTENT WITH AN AUDIT

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  21. andy crestodina  google authorship: how to do it and how  it affects serp rank

    21. Andy Crestodina

    GOOGLE AUTHORSHIP: HOW TO DO IT AND HOW IT AFFECTS SERP RANK

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  22. alyce currier 6 steps to help you build a constant video stream

    22. ALYce CURRIER

    6 STEPS TO HELP YOU BUILD A CONSTANT VIDEO STREAM

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  23. ric dragon case study — ford motor company taking  content seriously

    23. RIC DRAGON

    CASE STUDY — FORD MOTOR COMPANY TAKING CONTENT SERIOUSLY

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  24. kristi kellogg who’s an influencer?

    24. KRISTI KELLOGG

    WHO’S AN INFLUENCER?

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  25. virginia nussey seo content curation in post panda world

    25. VIRGINIA NUSSEY

    SEO CONTENT CURATION IN POST PANDA WORLD

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  26. lee odden repurposing content and collective social wisdom

    26. LEE Odden

    REPURPOSING CONTENT AND COLLECTIVE SOCIAL WISDOM

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  27. trent partridge how a fashion gig got me started with  image marketing

    27. TRENT PARTRIDGE

    HOW A FASHION GIG GOT ME STARTED WITH IMAGE MARKETING

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  28. adam sutton targeted persona strategy lifts sales leads 124%

    28. ADAM SUTTON

    TARGETED PERSONA STRATEGY LIFTS SALES LEADS 124%

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  29. authors bruce clay and murray newlands

    29. Authors

    BRUCE CLAY AND MURRAY NEWLANDS

    http://www.bruceclay.com/blog/2014/01/content-marketing-strategy-tips/

  30. 30. Slide 30

    http://www.amazon.com/Content-Marketing-Strategies-Professionals-Newlands-ebook/dp/B00HMBVHLG/ref=sr_1_1?

  31. 2014 must read!

    31. 2014

    MUST READ!

    http://www.amazon.com/Content-Marketing-Strategies-Professionals-Newlands-ebook/dp/B00HMBVHLG/ref=sr_1_1?