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Published on Dec 03, 2015
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PRESENTATION OUTLINE
1.
GOOD MORNING
THOMAS RITCHIE : TEAM CREATIVE FIRE
2.
WHO AM I
DAD, CYCLIST, MARKETING GUY, FOODIE
Photo by
GoodNCrazy
3.
SOCIAL BUSINESS
Openness
Adaptable
Connected
Empowered
Agile
Active intelligence
4.
SOCIAL MEDIA
HOW SOCIAL BUSINESS USES MEDIA
Photo by
Jason A. Howie
5.
WHY IT'S IMPORTANT
6.
NEED A DIGITAL FRAMEWORK
Ambition - why using tools and what is big picture
Goals - tangible representations of our ambition
Values - what do we stand for?
7.
Untitled Slide
Assets - the things that make our organization special
Outreach - the new target groups you want to reach
Content - posts, photos, videos etc
Activities - weekly blogs, Twitter chats
Platforms - Facebook, Twitter, etc
8.
Untitled Slide
Engagement - activities to stimulate audience
Audience - people you reach and want to reach
9.
SO HOW ARE WE PERCEIVED?
Photo by
Gideon Tsang
10.
WHAT'S YOUR VALUE PROP?
Niche/specialty offerings
Competitive advantages
What do you do best?
Photo by
slaup
11.
ENGAGING OUR AUDIENCE
HOW DO WE REACH THEM
Photo by
Gueоrgui
12.
WHATS TRENDING?
Photo by
AdamPrzezdziek
13.
SALES FUNNEL
Photo by
trindade.joao
14.
WHERE TO START?
ESTABLISH HOW PEOPLE ARE FINDING YOU
Photo by
Jesper Rønn-Jensen
15.
FACEBOOK INSIGHTS
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cambodia4kidsorg
16.
KEYWORD SEARCH
Photo by
oh.tinkerer
17.
MEASURING SUCCESS
landing page traffic
Calls to action to drive engagement
Track and monitor with google analytics
Follow the traffic
Photo by
louisvolant
18.
FACEBOOK!
YOU MUST BE ENGAGED
Photo by
escapedtowisconsin
19.
ENGAGING DO'S
Have a rules page
Use pictures and links
Native video
Respond to followers
Find alliances and cultivate
20.
DONT'S
Sympathy or throw away post
Delete posts
Ignore negative
Make this an afterthought
21.
YOU NEED A TEAM
Photo by
Create-Learning Team Building & Leadership
22.
MAKING MOST OF TIME
Content marketing focused on valuable content
Aim is to drive customer engagement and sales
Your time is limited
Photo by
sassycrafter
23.
SEO/ROI ARE KEY
Google loves authentic content
SEO is essential to growth
ROI very important
Inbound traffic/awareness is crucial, so focus on engaging content
Photo by
Camera John
24.
TYPES OF CONTENT
25.
Create a strategy
Build off of keywords
Identify customer pain points/value concerns
Consider staff, budget and time constraints
Determine distribution channels
Photo by
juhansonin
26.
PUT IT IN A CALENDAR
Photo by
Yandle
27.
OTHER NETWORKS
Twitter
Instagram
Youtube
Linkedin
Google +
Photo by
Tom Raftery
28.
ADD VIDEO
Video increases service and brand visibility
It increases consumer actions
Clicks for more info rise 35% on average
Photo by
Philip McMaster PeacePlusOne_\!/
29.
Who Should create?
Marketing team
Agencies
Partners/Affiliates
Combination of these
30.
Ideas to get started
Get a blog set up on your website
Content ideas start talking to each other
Visual.ly
for graphics help
Event photos - easy content
Create short vids with mobile apps
31.
THANK YOU :-)
WWW.TEAMCREATIVEFIRE.COM
32.
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33.
Untitled Slide
Thomas Ritchie
teamcreativefire.com
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