content marketing

Published at Dec 03, 2015
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PRESENTATION OUTLINE

GOOD MORNING

    WHO AM I

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      SOCIAL BUSINESS

      • Empowered
      • Agile
      • Connected
      • Adaptable
      • Active intelligence
      • Openness

      SOCIAL MEDIA

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          NEED A DIGITAL FRAMEWORK

          • Ambition - why using tools and what is big picture
          • Values - what do we stand for?
          • Goals - tangible representations of our ambition

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          • Content - posts, photos, videos etc
          • Assets - the things that make our organization special
          • Outreach - the new target groups you want to reach
          • Platforms - Facebook, Twitter, etc
          • Activities - weekly blogs, Twitter chats

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          • Audience - people you reach and want to reach
          • Engagement - activities to stimulate audience

          SO HOW ARE WE PERCEIVED?

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            WHAT'S YOUR VALUE PROP?

            • Niche/specialty offerings
            • What do you do best?
            • Competitive advantages
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            ENGAGING OUR AUDIENCE

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              WHATS TRENDING?

                SALES FUNNEL

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                  WHERE TO START?

                    FACEBOOK INSIGHTS

                      KEYWORD SEARCH

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                        MEASURING SUCCESS

                        • Track and monitor with google analytics
                        • Calls to action to drive engagement
                        • landing page traffic
                        • Follow the traffic
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                        FACEBOOK!

                          ENGAGING DO'S

                          • Use pictures and links
                          • Find alliances and cultivate
                          • Respond to followers
                          • Native video
                          • Have a rules page

                          DONT'S

                          • Delete posts
                          • Sympathy or throw away post
                          • Ignore negative
                          • Make this an afterthought

                          MAKING MOST OF TIME

                          • Aim is to drive customer engagement and sales
                          • Your time is limited
                          • Content marketing focused on valuable content
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                          SEO/ROI ARE KEY

                          • Google loves authentic content
                          • ROI very important
                          • SEO is essential to growth
                          • Inbound traffic/awareness is crucial, so focus on engaging content
                          Photo by Camera John

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                            Create a strategy

                            • Build off of keywords
                            • Consider staff, budget and time constraints
                            • Identify customer pain points/value concerns
                            • Determine distribution channels
                            • Determine how customers are finding you on search
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                            PUT IT IN A CALENDAR

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                              OTHER NETWORKS

                              • Youtube
                              • Twitter
                              • Google +
                              • Linkedin
                              • Instagram
                              Photo by Tom Raftery

                              ADD VIDEO

                              • Video increases service and brand visibility
                              • Clicks for more info rise 35% on average
                              • It increases consumer actions

                              Who Should create?

                              • Partners/Affiliates
                              • Agencies
                              • Combination of these
                              • Marketing team

                              Ideas to get started

                              • Content ideas start talking to each other
                              • Create short vids with mobile apps
                              • Event photos - easy content
                              • Visual.ly for graphics help
                              • Get a blog set up on your website

                              THANK YOU :-)

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