content marketing

Published on Dec 03, 2015

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PRESENTATION OUTLINE

GOOD MORNING

THOMAS RITCHIE : TEAM CREATIVE FIRE

WHO AM I

DAD, CYCLIST, MARKETING GUY, FOODIE
Photo by GoodNCrazy

SOCIAL BUSINESS

  • Openness
  • Adaptable
  • Connected
  • Empowered
  • Agile
  • Active intelligence

SOCIAL MEDIA

HOW SOCIAL BUSINESS USES MEDIA

WHY IT'S IMPORTANT

NEED A DIGITAL FRAMEWORK

  • Ambition - why using tools and what is big picture
  • Goals - tangible representations of our ambition
  • Values - what do we stand for?

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  • Assets - the things that make our organization special
  • Outreach - the new target groups you want to reach
  • Content - posts, photos, videos etc
  • Activities - weekly blogs, Twitter chats
  • Platforms - Facebook, Twitter, etc

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  • Engagement - activities to stimulate audience
  • Audience - people you reach and want to reach

SO HOW ARE WE PERCEIVED?

Photo by Gideon Tsang

WHAT'S YOUR VALUE PROP?

  • Niche/specialty offerings
  • Competitive advantages
  • What do you do best?
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ENGAGING OUR AUDIENCE

HOW DO WE REACH THEM
Photo by Gueоrgui

WHATS TRENDING?

SALES FUNNEL

Photo by trindade.joao

WHERE TO START?

ESTABLISH HOW PEOPLE ARE FINDING YOU

FACEBOOK INSIGHTS

KEYWORD SEARCH

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MEASURING SUCCESS

  • landing page traffic
  • Calls to action to drive engagement
  • Track and monitor with google analytics
  • Follow the traffic
Photo by louisvolant

FACEBOOK!

YOU MUST BE ENGAGED

ENGAGING DO'S

  • Have a rules page
  • Use pictures and links
  • Native video
  • Respond to followers
  • Find alliances and cultivate

DONT'S

  • Sympathy or throw away post
  • Delete posts
  • Ignore negative
  • Make this an afterthought

MAKING MOST OF TIME

  • Content marketing focused on valuable content
  • Aim is to drive customer engagement and sales
  • Your time is limited
Photo by sassycrafter

SEO/ROI ARE KEY

  • Google loves authentic content
  • SEO is essential to growth
  • ROI very important
  • Inbound traffic/awareness is crucial, so focus on engaging content
Photo by Camera John

TYPES OF CONTENT

Create a strategy

  • Build off of keywords
  • Identify customer pain points/value concerns
  • Consider staff, budget and time constraints
  • Determine distribution channels
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PUT IT IN A CALENDAR

Photo by Yandle

OTHER NETWORKS

  • Twitter
  • Instagram
  • Youtube
  • Linkedin
  • Google +
Photo by Tom Raftery

ADD VIDEO

  • Video increases service and brand visibility
  • It increases consumer actions
  • Clicks for more info rise 35% on average

Who Should create?

  • Marketing team
  • Agencies
  • Partners/Affiliates
  • Combination of these

Ideas to get started

  • Get a blog set up on your website
  • Content ideas start talking to each other
  • Visual.ly for graphics help
  • Event photos - easy content
  • Create short vids with mobile apps

THANK YOU :-)

WWW.TEAMCREATIVEFIRE.COM

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