- Content creates VOICE.
- Shares signals LISTENING.
- Curation provides REWARDS.
- Following Says THANKS.
- Digital Listening = CSF.
There is a sequence to how you build community online. First you need to do a lot of LISTENING and CURATING to create trust. Need to share some INTIMATE and DANGEROUS things about yourself too.
No danger = no one cares.
Content says THIS IS WHO WE ARE, what people do with your statement begins the cycle of CREATE, LISTEN, CREATE AGAIN you will get to know well.
One overlooked reason you MUST curate is using THEIR content on YOUR site is a sure way to create connection. Be sure to do so with attribution and permission, but reward your loyal customers with a piece of the action so they can love you back.
Digital listening is different too.The environment is time delayed and easy to misunderstand, so mistakes will be made. Better to make mistakes of COMISION instead of OMISSION. Can't CURATE too much, but you can create too much.
IF you keep creating OVER your tribes' attempts to engage in a conversation you lose. Listen more than you talk, something only possible once community begins to form, and you win. Getting to sustainable online community faster is what curation helps you accomplish.