Content Consumption
Published on Nov 21, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
INTRO TO ME
@DANNYDENHARD
I HAVE DONE THE FOLLOWING THINGS
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LITTLE: PAINTING
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A BIT MORE: BAR MANAGEMENT
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A LOT: SEO
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MOSTLY: MANAGEMENT
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OF COURSE SOME: POLITICS
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SO MY CV IN SHORT
- In house - Online computer store
- In house - finance
- Agency side - pharma
- Agency side - Head of Product
- In house - vouchercodes.co.uk
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TODAYS TYPES OF CONTENT MARKETING
- Competitions
- Widgets
- Bespoke images
- Landing pages
- Advertisements
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MY THEORIES
- Great content always works
- You need to create content for people
- You have to understand TV to understand quality content
- If it doesn't pass the mum test it won't work
- If you can't explain your content in a tweet it won't work
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YOU HAVE TO BE:
- Kings of content
- Queens of data
- Chiefs of engagement
- Leaders of common sense
- Presidents of user signals
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AND IF YOU'RE STILL NOT SOLD ON CONTENT
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RED BULL
COCA COLA
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TED
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NIKE
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JOHN LEWIS
AND DEFINITELY WILL BE MORE COMPETITIVE
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MAYBE A LITTLE LESS OF...
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LITTLE LESS
- Sh*t Infographics
- Boring white papers
- Self promoting case studies
- Irrelevant generic ads
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MAYBE A LITTLE MORE..
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(Compelling) VIDEO
TARGETED SOCIAL CONTENT
- Image first - led social
- Short and to the point graphics
- Instant reviews and previews
- Ultimately personalised targeted content
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WHAT ELSE WILL CHANGE?
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MOBILE FIRST, DIGESTED MEDIA
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NATIVE BROWSING
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FACEBOOK, TWITTER
BEST ONES FOR YOU?
TUMBLR
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GOOGLE+?
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INSTANT MESSENGER
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SLIDESHARE
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BUZZFEED
US VS THEM
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PS4
XBOX ONE
TEXT MESSAGE
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ALTERNATIVE VIEWING
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SAMSUNG WATCH?
GOOGLE GLASS?
PAID CONTENT
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INFLUENCER CONTENT
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BLOGGER
SEARCH
THE TAKEAWAYS
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ENSURE YOUR CONTENT IS:
- Mobile optimised
- Viewable
- Shareable
- Actionable
- Remember-able
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THINGS TO REMEMBER
- You compete against your friends babies, breaking news & food, make your content stand out
- Whatever your content, there is always an audience
- Always have a seeding budget! If you wouldn't pay to share is it good enough?
- Attention spans are so short, grab attention in 3 seconds
- Write for your audience not your boss
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THE OTHER TAKEAWAYS
- Ensure all teams work on the content and have the ability to reuse
- Data will help turn marketing efforts into a revenue source
- Think of content as stock - don't invest in just one
- If you can't make your content mobile friendly & in 1 scroll chances are it may fail
- An influencer or celebrity might get eye balls but won't make them customers instantly
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