PRESENTATION OUTLINE
Capabilities & Background.
Consensus was created by an experienced team of broadcast integration sales, entertainment
and agency gurus...
Who possess a combination of skill, speed, savvy, humor and a passion for making a huge splash for brands and clients alike.
While always acting with efficiency, intelligence and finesse to get the most for our partners in the competitive media business.
Simply put - we work with the best and most creative folks in the field to break through the cluttered advertising landscape for our clients. And have fun in the process!
2016 People's Choice Awards (PCA's)
9M Millennial viewers, A-list celebrities, red carpet brand integrations, and a lively bash to kick off award season!
Over $2.5M in Branded TV integration sales for The Celebrity Apprentice With Arnold Schwarzenegger L.A. edition (now filming for Fall 2016), and...
A needle-moving, multi-year digital consultation project for Royal Caribbean at Miami HQ.
Consensus begins the integration process by identifying exciting opportunities offered by the top networks, shows, talent and content producers in the world...
After distilling and packaging the unique integration/advertising opportunity and pricing strategy with our entertainment partners...
Consensus begins the process of identifying and contacting suitable Fortune 500 brand partners in need of a stir at a very high-level
(VP, Director Only).
* No junior marketers here folks.
Divide & Conquer.
Our sales efforts & brand targets are always perfectly in sync with your strategy... Making us a seamless, skilled and organic extension of your team.
UM, OMD, Carat, Zenith, HAVAS....Auto, Airline, Financial, CPG's...
Customization &
Client Satisfaction Is Paramount At Consensus...
After 2nd and 3rd round discussions whereby a serious & qualified potential partner is identified...
Consensus begins the process of working hand-in-hand between brand and creatives to design the ultimate integration...
Completely designed and refined off their marketing/new product or advertising campaign needs.
No one remembers standard logo placements after all. And the creative isn't done until it's perfect!
Deliverables, Agency Assets & Seamless Collaboration.
If contracted for integration sales consulting, Consensus will work with Warner Brother's executives and content producers to identify, secure, service, negotiate and close new brand/content partners for the 2016/2017 fiscal year.
Consensus will provide sales expertise, knowledge of the media & digital landscape, relationships and skill in all parts of the sales cycle from A to Z.
Warner Brothers will provide - 2 fully-developed sample integration opportunities (with case studies / sales materials where possible) to shop on the market
at varying pricing levels.
Ex: $350k & $800k+
Single show or full-season integration opportunities.
With the knowledge that these integration opportunities can and will be customized - but it is more effective to have a thought out sample idea to discuss.
Pitching, idea inception, refinement, pricing negotiation and closing will be under our purview and responsibilities.
FULL SERVICE OF CLIENT
Pre, Mid and Post Deal to ensure satisfaction, positive partnership experiences and nurture repeat business.
Working Together
&
Sales Strategy
To best position for success...
After we have established qualified leads, we would "co-sell" the integration opportunities and work collaboratively on customizing the integration based off of brand marketing needs, available budget, timing and impact objectives.
Communication of
Sales Progress
Consensus will provide data in real-time of sales efforts, bi-weekly update calls, as well as opportunities for Warner Brother's executives/producers (where appropriate) to help pitch qualified executives to support the sales process.
Timeline of Work & Demonstration of Conversion.
If Consensus were to be secured as a sales consulting agency by March/April, we would work on a 3-month trial basis to demonstrate our abilities - and ensure our mutual fit as branded content development/sales partners.
$7k per month (waived), 3-month trial period, option to renew upon mutual agreement, 10% commission on the integration fee ONLY - WB and network partners retain all revenue from the corresponding media buy (where applicable) - and your ad sales team would be involved in / seamlessly take over that part of the discussion.
Our Promise &
Zero Risk Strategy
We are in fact so confident in our ability to deliver....that we are willing to forgo our traditional monthly agency retainer fee during our trial period so we can get to know one another while demonstrating our ability to deliver an integration sale of at least $500k in the first 3 months (if not more).
Again, we pride ourselves on working in lockstep with internal teams - so you can rest assured...your brand is always represented with the utmost consistency and finesse amongst leading advertisers and media buyers.
"Let's speed towards some new, FUN partnerships
this year...in a Flash!"
