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Complacency
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
1.
SESSION 1
Photo by
NASA's Marshall Space Flight Center
2.
COMPLACENCY
AND ADDING NEW ACCOUNTS
3.
HAVE STRONG LEADING INDICATORS REPORTED
EMPHASIZE "NEW ACCOUNT" KPI'S
Photo by
AMANITO
4.
"NEW ACCOUNT" KPI'S
New "meaningful conversations" per week
"First meet (i.e., networking event) to phone call" ratios
"Drop-ins" this week
One key account you want to work on
"New account emails" to send out
The key is to emphasize and don't stop
May take up to 2 months to build the habit
5.
REPORT NUMBERS TOGETHER
HAVE PUBLIC CHARTS
Photo by
cambodia4kidsorg
6.
HAVE SPIFFS
ON CERTAIN PRODUCTS USED BY NEW ACCOUNTS
Photo by
pennstatenews
7.
SALES BLITZES
REPORTING AFTERWARD-ALL PARTICIPATE
Have a plan layer out weeks in advance to help mentally prepare them.
Booklets handed out a week in advance
Have a fun place to report back to in order to share stories
Photo by
Monica's Dad
8.
SPEND EVEN MORE TIME ON CALLS WITH THEM
WITH THE OBJECTIVE BEING NEW ACCOUNT CALLS
Photo by
Yasunobu Ikeda
9.
COME TO MEETINGS WITH YOUR TOP 5 EACH WEEK
NEW PROSPECTS YOU'VE FOUND OR RESEARCHED
Photo by
Leo Reynolds
10.
KEY ACCOUNT PROGRAMS
ONE PER MONTH ALLOWED
Photo by
Leo Reynolds
11.
SET TWO YEARLY GOALS
EXISTING GROWTH/NEW GROWTH
2x4 exercise
Tie their goals to something they want, not you
Ask them how they plan on rewarding themselves when they get there
90% of goal is acceptable
Photo by
JohnONolan
12.
ACCOUNTABILITY GROUPS OF THREE
Photo by
Tim Geers
13.
COACH USING THIS METHODOLOGY
Photo by
AGB in AR
14.
COACHING
What went well?
What didn't go well?
What lessons did you learn?
What will you do differently next time?
15.
MORE QUESTIONS FOR SALES MANAGERS
What is the outcome you want to achieve?
What if you tried to this point to break in?
What assumptions could you be making?
What is the prospect's pain?
Where do you need my help?
What do you think will happen over the next two weeks?
Why do you think that?
16.
EFFECTIVE SALES MEETINGS FOR SALESPEOPLE
Photo by
hjl
17.
EXAMPLES OF EFFECTIVE SALES MEETING CONTENT
Opening inspiration - 2 minutes
Success stories - 1 minute per team member
Coaching & Training - 20 minutes
Scoreboard - 10 minutes
Summary of action items - 5 minutes
38 minutes total
Kirk Armstrong
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