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Complacency

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PRESENTATION OUTLINE

COMPLACENCY

AND ADDING NEW ACCOUNTS

HAVE STRONG LEADING INDICATORS REPORTED

EMPHASIZE "NEW ACCOUNT" KPI'S
Photo by AMANITO

"NEW ACCOUNT" KPI'S

  • New "meaningful conversations" per week
  • "First meet (i.e., networking event) to phone call" ratios
  • "Drop-ins" this week
  • One key account you want to work on
  • "New account emails" to send out
  • The key is to emphasize and don't stop
  • May take up to 2 months to build the habit

REPORT NUMBERS TOGETHER

HAVE PUBLIC CHARTS

HAVE SPIFFS

ON CERTAIN PRODUCTS USED BY NEW ACCOUNTS
Photo by pennstatenews

SALES BLITZES

REPORTING AFTERWARD-ALL PARTICIPATE
Have a plan layer out weeks in advance to help mentally prepare them.

Booklets handed out a week in advance

Have a fun place to report back to in order to share stories
Photo by Monica's Dad

SPEND EVEN MORE TIME ON CALLS WITH THEM

WITH THE OBJECTIVE BEING NEW ACCOUNT CALLS

COME TO MEETINGS WITH YOUR TOP 5 EACH WEEK

NEW PROSPECTS YOU'VE FOUND OR RESEARCHED
Photo by Leo Reynolds

KEY ACCOUNT PROGRAMS

ONE PER MONTH ALLOWED
Photo by Leo Reynolds

SET TWO YEARLY GOALS

EXISTING GROWTH/NEW GROWTH
2x4 exercise

Tie their goals to something they want, not you

Ask them how they plan on rewarding themselves when they get there

90% of goal is acceptable
Photo by JohnONolan

ACCOUNTABILITY GROUPS OF THREE

Photo by Tim Geers

COACH USING THIS METHODOLOGY

Photo by AGB in AR

COACHING

  • What went well?
  • What didn't go well?
  • What lessons did you learn?
  • What will you do differently next time?

MORE QUESTIONS FOR SALES MANAGERS

  • What is the outcome you want to achieve?
  • What if you tried to this point to break in?
  • What assumptions could you be making?
  • What is the prospect's pain?
  • Where do you need my help?
  • What do you think will happen over the next two weeks?
  • Why do you think that?

EFFECTIVE SALES MEETINGS FOR SALESPEOPLE

Photo by hjl

EXAMPLES OF EFFECTIVE SALES MEETING CONTENT

  • Opening inspiration - 2 minutes
  • Success stories - 1 minute per team member
  • Coaching & Training - 20 minutes
  • Scoreboard - 10 minutes
  • Summary of action items - 5 minutes
38 minutes total