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COMPETITORS

Published on Nov 22, 2015

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PRESENTATION OUTLINE

COMPETITORS

ZARA PARK HOUSE

WHAT WE THINK ABOUT OUR PRODUCT?

WOMAN COLLECTION

WOMAN:
- Considering that our prices are a good deal, the quality of the products is pretty good ( 100% leather woman shoes).

-We have realized that this season woman shoes are not selling well comparing with Basic or Trafaluc ranges. We think that Woman shoes are more focus on image and trend than in usefulness or comfort.

- Normally older women feel more identified with clothes in this line, but not completely with woman shoes.

WHAT THINK ARE WE MISSING?

  • Comfort
  • Elegance
  • Variety
Photo by Orin Zebest

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