ABCs
Be sure your writing is crystal clear. At times, this means using specific terminology at the right time, e.g. exposition, climax, hubris, anagnorisis. At other times, it means using the simplest, clearest term.
Clarity also comes from being focused on all the details of a sentence, including capitalisation and punctuation.
Three tips:
1) If you can use fewer words to say the same thing, do so.
2) If you have to read a sentence twice, it is not clear enough.
3) Keep to a regular diet of short, punchy sentences written in the active voice, characterised by the following word order SUBJECT - VERB - OBJECT, e.g. Shakespeare introduces the audience to issues of gender ambiguity.