Community Management

Timetable

• What is an online community?
• Who is the community Manager?
• Cultivating a community
• Growing the community
• Community's state
• Humanizing the brand
• Best Practices

What is an online community?

Online Community

• A place to communicate with like minded people.
• It can be harnessed for both the benefit of the customers and the brand.
• Communities were there long before social media.
• Members share a common interest, value and goal.

The benefits of building a community

• Foster deep personal connection with people who are involved in your industry, products and services.
• Having a community can provide you with critical insights in what you have to offer.
• Feedback and improvement for your business.

Types of Online Communities

• Blogs
• Social Networks (Facebook, Google+ and Youtube)
• Owned Forums.
• Private Forums.

Who is the Community Manager?

A CM IS:

• A hero! He/She makes sure that the community is in the perfect state.
• The first line of defense when it comes to Brand Reputation.
• Someone that deals with the community on a daily basis.
• Someone that responds to users and engages with them.
• The medium between you and the brand.

The Many Tasks of A CM

Tasks of CM

• Content Creator.
• Marketing Analyst.
• Brand Evangelist.
• Customer Service Rep.
• Project Manager.