As you would expect, the command-style coach communicates in an aggressive way by order-ing athletes to do whatever he wants them to do, often accompanied by intimidating body language. Command-style coaches do most of the talking and little listening, and when things go wrong, they accuse and blame.
The submissive style, which allows others to dominate the conversation, is far less prevalent among coaches, although it does exist. Submissive-style coaches seldom express their own view-points and will tend to express agreement, even when they don’t agree. They are uncertain, speak in a soft voice, and qualify what they say with perhaps, maybe, hopefully, and other such tentative terms. They beat around the bush and express nonverbally their lack of confidence. They avoid direct eye contact and stay at a distance from those with whom they are speaking.
Cooperative-style coaches communicate in a straightforward, positive, and confident way and allow and encourage others to do the same. These coaches don’t play games in their communication but take the initiative to make things happen. They speak up and are direct and constructive, focusing on moving the team forward in a positive way. Cooperative-style coaches are good listeners, seeking to understand what the other person is striving to communicate, and thus encourage two-way communication.