Communicating Persuasively

Technical communication requires persuasive claims
Not only facts
Convince your reader of a view point

Arguments take many forms
Discuss almost any kind of issue
Develop an effective argument
Know the goals of your audience

Security
Recognition
Professional growth
Connectedness

Security

People resist actions that may put their job at risk or involves a larger work load for the same pay

Recognition

Don't criticize or praise too much
Present argument for the future and present state of the company

Professional growth

Give ideas that will help the people and the organization grow

Connectedness

Encourage team work. Those who work together to help a community, organization, or idea grow, reflect on the company they work for

Persuasion is key to affect the readers attitude and clearly present information

Persuasion is key when affecting the attitude of a reader, or presenting information clearly

CRAFTING A PERSUASIVE ARGUMENT

• Evidence is the facts and judgements
• Reasoning is the logic used
• The claim is the idea being communicated

Use the right kinds of evidence and consider opposing viewpoints and appeal to emotions responsibly

Decide where to present the claim and avoid logical fallacies