Codes and Conventions of
Published on Jan 15, 2016
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At the start of every teaser trailer, the Production Company who created it is always shown. This is to inform the audience who is behind the making of the film. These production companies are usually large worldwide film industries which are usually very well-known. This can help viewers decide weather or not to view the film. Some people have their favourite film production companies and will watch films simply because of this.
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The duration of a teaser trailer is always short and lasts, on average, the maximum of 1 minute and 30 seconds. Teaser trailers are created to give an audience a brief overview of the film. Due to the limited time they have, the teaser trailer only shows short snippets of the film. This allows the viewers to remain enticed to see what the films about.
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There are two types of sounds related to teaser trailers, diegetic and non-diegetic. Diegetic sounds is when we listen to someone speaking who is also in the scene. Non-diegetic sound is the opposite. This is sounds that you can hear but not see happening on screen. All sound adds emphasis to what is happening in the scene. If there was no sound there would be little atmosphere in the teaser trailer, weather it be fear or laughter.
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Voiceovers are used to help the viewer understand the storyline and also helps set the mood depending on the individuals tone of voice. If the individuals voice is low and mysterious, the film is more than likely a horror. If their voice is uplifting and enriching the film is usually a romantic comedy.
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Different shot types are used throughout teaser trailers and they all get different reactions from the audience. Close ups and extreme close ups are usually associated with horror films. They are normally of the villain or supernatural being’s face to include as much detail as possible to frighten the viewer. Other shots such as mid shots make the teaser trailer more enticing and are seen more regularly in comical teaser trailers.
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When captions are used they are normally to add drama to the teaser trailer. This is especially true if they appear suddenly, assisted by an explosive soundtrack. We experience these captions in most teaser trailers therefore they are not as shocking when they appear on screen.
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Lighting is very important when it comes to making a teaser trailer as it sets the theme and mood. We can tell from a dark dull lighting that the movie is more likely to be a horror or a thriller as this is what we associate darkness with. Although, if it is comedy then the lighting may be brighter and un-naturalistic. This is because a brighter light is uplifting.
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