Coca-Cola
Published on Apr 13, 2016
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PRESENTATION OUTLINE
Coca-Cola Holdings
- Own or license more than 500 non-alcoholic beverage brands.
- 4 of the top 5 global non-alcoholic sparkling beverages
- 1.9B of 57B servings of all beverages, globally, daily.
Photo by Szmytke
Coca-Cola Consumption
- In 2014 US represented 19% of unit case volume
- Although, Mexicans consume 225 Liters (60 Gallons) per person, per year
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Demand for Coke's signature products has decreased, yet that loss was made up with an increase in sales of bottled water and Energy Drinks. Overall, Coca-Cola's revenues and net income have been in decline since 2012
Photo by Argonne National Laboratory
With all the threats (consumer awareness, changing demographics, attacks on health effects on ingredients) why is unit-case consumption increasing?
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Given climate change's effect on agriculture and water supply, what do you think will be impact on Global brands such as Coca-Cola?
Photo by Djof
What do you think Coca-Cola will look like in 5 years, 10 years?
Photo by SeeMidTN.com (aka Brent)
