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DownloadGo Live

Coast to Coast

Published on Nov 18, 2015

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PRESENTATION OUTLINE

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Growth in Trucks

Square Cow Today

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We share weirdness...

  • Phone rings or we die
  • Biz is my baby
  • Hate advertising, till it works
  • What goes around comes around
  • Employees drive us nuts
  • What work/life balance?

Last Man Standing



Why SBO's Struggle with Yelp

  • We all think we're super
  • Not tech savvy, skeptical
  • Highly value our reputation
  • Always in control
  • We hate surprises

What's helped us grow?

Photo by SierraTierra

Over Communication is a myth

Photo by davidjwbailey

Preach!

"tuck your shirt in bro"
Photo by d_t_vos

Hate Customer Service

Photo by jeffdjevdet

Grow Rhino Skin

Scan your Yelp page regularly
Photo by Thomas Hawk

Cow'ference

IT'S NOT BIG THINGS

it's a lot of little things

NEGATIVE REVIEWS

RESPONDING TO

Stop!

Step #1
Photo by Fey Ilyas

Drop!

Step #2
Photo by Yogendra174

Where are the dead spots?

Photo by Kumaravel

Point out the good

  • Rolled TV down driveway - bad
  • Got sweat on my favorite futon - bad
  • Truck ran over my dog - bad
  • Shattered family heirloom - bad
  • ..but the guys were super nice - GOOD

Roll...

...with it.

What If...

you invited all your clients to dinner?

Focus be?

Where would your

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