1 of 12

Slide Notes

DownloadGo Live

Cliuez sur pour modifir

Published on Jan 18, 2016

No Description

PRESENTATION OUTLINE

apple vs samsung

which is the better smartphone

Contents
1. Apple and Samsung presentation
2. Differents products of Apple and Samsung
3. Marketing strategy of Apple and Samsung
4. Conclusion

Photo by pestoverde

1. APPLE AND SAMSUNG PRESENTATION
APPLE:
headquarter: cupertino, california
turnover:$182,80 billions in 2014
founder: Steve Jobs
Steve Wozniak
Ronald Wayne
establish in april 1, 1976

samsung:
headquartered: seoul, north korea
founded: the march 1, 1938 by Lee Byung-chul
turnover: $305 billions in 2014

2. DIFFERENTS PRODUCTS OF APPLE AND SAMSUNG

.
Photo by Janitors

apple products

samsung products

samsung products

3. Marketing strategy of Apple and Samsung

Photo by Janitors

- The fame of Apple
- The strategy of the desire

- Marketing strategy to put forward the main weaknesses of his Californian competitor
- World media hype
- use of posters in the extreme and terribly expensive sizes
- audiovisual campaigns with strong impact

Photo by kasperbaago

4. CONCLUSION