Cl Influence the Consumer With an Advertising Photography Career Need an art degree? Start here! Step 1. Step 2. What is Advertising Photography? When you are looking at an advertisement, what’s the first thing you notice? Is it the writing in the ad? Probably not. If you’re like most people, you notice images first. Oftentimes the images in an advertisement are what draws people’s eyes to it, and these images typically determine whether or not people continue to study the advertisement. The use of graphics, like photography, in advertisements can often greatly increase the chances of consumers looking at them. Advertising photography involves taking pictures of products or services. These photographs should not only be very high quality and attractive, but they should also be interesting and eye-catching. They should not only cause consumers to notice an advertisement, but they should also make consumers want to buy the product or service. There are a few ways that products and services can be photogr