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Slide Notes

DownloadGo Live

CILIP Conference 2015

Published on Nov 22, 2015

No Description

PRESENTATION OUTLINE

Google dismantles its search engine

We've lost:

  • The ~synonym option
  • Reading level
  • Visted/not visited pages
  • Advanced search is limited
  • Difficult to reach .com version
Photo by ^Joe

Google's search problems

  • 'Right to be forgotten'
  • Twitter is better at prediction
  • Facebook is stealing Google's business
  • Increasing competition from other engines
Photo by earthkath

Pressures on Google

  • Facebook
  • Pinterest
  • Twitter
  • Topsy

Political problems

  • "Right to be forgotten"
  • April 15th the European Commission wrote a “statement of objections”
  • European parliament votes yes on ‘Google breakup’ motion
Photo by Lounge!

Social media problems

  • Google+ has failed
  • Facebook continues to improve search
  • Increasing importance of people over websites

Search engine alternatives

  • DuckDuckGo
  • Yandex
  • Facebook
  • Social media search engines
Photo by dbz885

DuckDuckGo

  • Does not track your searches
  • Smooth interface
  • Neat disambiguation
  • Bang (!) searches
Photo by pixishared

Yandex

  • Russian based
  • Advanced search functionality
  • Proximity search
  • Nested logic
Photo by FAndrey

Facebook

  • 'Walled garden'
  • People's opinions
  • News
  • Video
Photo by n.bhupinder

Social Media Search engines

  • Social Searcher
  • Social Mention
  • Topsy
  • Icerocket
  • Echosec
  • Smashfuse
  • etc. etc. etc.

Alternative resources

  • Image based
  • Similarity
  • Category
  • 'Interesting'

Image based

Category based

Photo by loop_oh

News engines

Photo by ShironekoEuro

Future Developments

Photo by wiccked

Things to watch out for

  • Google loses more functionality?
  • Facebook continues to challenge traditional search
  • Social media data mining

And more...

  • Instant answers
  • Social more prominent in traditional search
  • More interaction with results
Photo by ⌡K

Mobile search

  • Google's mobilogeddon
  • Voice based local search
  • Apple's approach to search
  • Wearable technology

People, not sites

  • Information overload
  • Role of trusted people
  • Websites will have less value

Embedded search

  • The Internet of things
  • Personalised advertising
  • Answers without questions

And libraries?

  • Community, not collection
  • Trusted advice
  • Continual development

Google fightback

  • Now on tap
  • Photos
  • Virtual reality cardboard

Losses

  • Yahoo Directory
  • Silobreaker
  • Blekko
  • Infomine
  • Complete Planet
Photo by John-Morgan

Gains

  • Wonder (people based search engine)
  • Social Searcher
  • Echosec (social media geolocation)
  • Instya (instant answers)
Photo by 401(K) 2013

Plenty of others!

  • Re-ranking engines
  • Factual data
  • Hidden/deep/dark
  • Image search engines
  • Video
  • Forums/newsgroups/Blogs
  • People
Photo by knitgirl