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Cheddar Gorge

Published on Nov 18, 2015

All about cheddar gorge and it's re-branding project. We do not claim to own cheddar gorge, but we are working on a re-branding project that is set by our school. This project is a recommendation of the different ways of re-branding a tourist destination.

PRESENTATION OUTLINE

Cheddar Gorge

By: gorgeous gorges
Photo by CraigMoulding

CHEDDAR FOR ALL

Photo by Rob Young

What is Cheddar Gorge

  • Britain's Biggest Gorge
  • 400 miles deep and three miles long
  • It is famous for the "Cheddar Man", which is a 9000 year old skeleton
  • Attracts half a million visitors anually

Our Project

  • Our aim is to rebrand Cheddar Gorge
  • We visited the attractions at cheddar gorge
  • Encouraging new varieties of tourists
Photo by Untitled blue

What we have now in Cheddar Gorge

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  • We have 7 tourist destinations
  • We have 3 tours
  • 253 staff members
  • Half a millon tourist visits anually
Photo by d_t_vos

Improvements

Photo by 96dpi

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  • New Attractions
  • More Family Activities
  • Add more tours
  • Variety of Tourists
  • New Shops
  • Introducing....
Photo by mikebaird

MAC

Photo by PixCat

Mac is a mouse that guides you to all sorts of adventures!

Photo by PixCat

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  • This makes our tours more interactive
  • More Exciting
  • More Fun
  • The Mouse will be featured in our children based caves and activities
Photo by hamur0w0

Shops

  • Cheddar Restaurants including hotel bars and buffet
  • The toy shop will be replaced with a souvenir shop

Our New ADDITIONS

  • Abseiling
  • Ziplining
  • Family activies and Club Functions
  • (glass) Cable cars
  • Occasional events
  • Fun rides
  • Restaurants and cafes
  • Tours
Photo by Thomas Hawk

Tours

  • Cave Tour
  • X-Treme Tour
  • Family Tour (with discount)
  • School Tours
  • All-In-One Tour
  • Mac 'N' Cheese Tour
  • Wine and Cheese Tasting tour

iMPROVMENTS

  • Buildings will be renewed, to add more items that would fit in the the Cheese theme
  • A 4D Theater will be added to educate visitors about Cheddar gorge
  • A wine cellar and cheese tasting cellar will be built
Photo by Wonderlane

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  • The Prehistorical museum will be renewed and a interactive museum will be added
  • More public conveniences
Photo by Wonderlane

any Questions??

Thank you

For listening
Photo by Jon Ashcroft