THE ELECTION OF 2012

VOTER ELIGIBILITY

IN ORDER TO VOTE...

• You had to be of 18 years old or older
• You had to be born in the US or a naturalized citizen
• You had to meet the residency requirements of your state

THE VOTING PROCESS

• Insert voter access card in the slot on the right side of the screen
• Read instructions on screen
• Select candidates or issues OR select Write-In if desired
• Review your ballot
• Print ballot for verification

CAMPAIGN SLOGANS

CAMPAIGN SLOGANS

• Good campaign slogans are short, punchy, meaningful and memorable
• Slogans force campaigns to define themselves with simple language
• Emphasize a candidate's strengths & point out their opponent's weaknesses
• A popular slogan can boost votes by 1 or 2 percent
• Reinforce the candidate's personality or they focus on a American issues

ROMNEY'S SLOGANS

• "True strength for America's future"
• "Let's run this country like a business"
• "Believe in America"

OBAMA'S SLOGANS

• "Yes We Can"
• "Vote for Change"
• "A New Beginning"

MITT ROMNEY

POLITICAL PLATFORM

• Americans back to work with Job Creation
• Tax system that is simple, transparent, flatter, and fair
• Balancing the budget, reducing debt
• Expanding homeownership
• Improve international trade

POLITICAL PLATFORM

• More jobs
• Higher wages
• Better standard of living
• Support learning and its many options

WINNING REPUBLICAN PARTY NOMINATION

• Started with the CPAC Straw Poll - won with 38% of vote
• Iowa Caucuses beat Rick Santorum by 8 votes
• New Hampshire Primary: Won with 39.3% of vote
• Super Tuesday: Won 6 of the 10 states participating
• Candidates need 1,144 out of 2,286 delegates for nomination...

WINNING REPUBLICAN PARTY NOMINATION

• August 28, 2012 delegates at Republican National Convention chose Romney

FUNDING CAMPAIGN 2012

• Companies and organizations did bundle donations together:
• Goldman Sachs - $1,033,204
• Band of America - $1,013,402
• Morgan Stanley - $911,305
• JP Chase and Company - $834,096

FUNDING CAMPAIGN 2012

• Biggest individual donors:
• Sheldon Adelson
• Harold Simmons
• Robert T. Rorvling
• William Koch

BARACK OBAMA

POLITICAL PLATFORM

• In 2004, got attention for his campaign to represent Illinois in the Senate
• Began his presidential campaign in 2007
• Won sufficient delegates in the Democratic Party to receive the presidential nomination
• Defeated John McCain in his first attempt in the presidential election
• Was named the 2009 Nobel Peace Prize 9 months after he was inaugurated

POLITICAL PLATFORM

• Campaign headquarters was in Chicago
• Re-election campaign was the first to use Twitter and Facebook promotion in US History

FUNDING CAMPAIGN 2012

• Between the beginning of 2011 & June, 2012, Obama campaign supporters spent $400 million
• Many people donated money and Obama had over 100 fundraisers
• By March 31, 2012, Obama campaign had raised $191.7 million
• Top contributors to his campaign were: Univ. of California, Microsoft, Google, and Harvard University

ELECTION OF 2012

OBAMA VS. ROMNEY

• Obama: 332 electoral votes, 51% voting ballots
• Romney: 206 electoral votes, 47% voting ballots

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BARACK OBAMA