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Changing mind-sets and behaviors through the ‘influence model’

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PRESENTATION OUTLINE

Changing mind-sets and behaviors through the ‘influence model’

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For employees (and organizations) to move from current to desired mind-sets and behaviors during a transformation, McKinsey research and experience indicate that the most effective transformation initiatives use the principles of the “influence model.”

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4 COMPONENTS OF THE 'INFLUENCE MODEL'

ROLE MODELING.

FOSTERING UNDERSTANDING AND CONVICTION.

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REINFORCING CHANGE THROUGH FORMAL MECHANISMS.

DEVELOPING TALENT AND SKILLS.

SUMMARY

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Transformation initiatives are most successful at shifting mind-sets and behaviors when they draw upon all four components of this model.

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