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Ch.3

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PRESENTATION OUTLINE

ADVERTISING

  • -Informing consumers about products and encouraging them to buy.

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ECONOMIZING

  • Saving as much as possible and spending money only when necessary.

CIGARETTE LABELING AND ADVERTISING ACT OF 1965

  • -Congress required tobacco companies to place warnings on cigarette packaging beginning in 1965 when it enacted the Federal Cigarette Labeling and Advertising Act.

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