Captivating Landing Pages

Goal is Clear

5 Second Test

Try it Out

Family & Friends Test

• Who is it?
• What is the offer?
• How can I get it?

Compelling Headline

Clear and Concise.

Benefit Rich

Benefit Rich

• You can highlight more than one benefit
• Lead with the benefits
• Speak to the transformation they want

CTA

Call to Action

• Above the fold
• Most will not scroll down
• Make them an offer they can't refuse

CTA Button

CTA Button

• Make sure it stands out
• Execution colors are best
• Text is the right CTA

Credibility

Simple Request

Form Fields

• Name and email minimum
• Just email - even better

Ad Congruency

Identical