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Slide Notes

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Captivating Landing Pages

Published on Nov 19, 2015

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PRESENTATION OUTLINE

Captivating Landing Pages

12 Point Checklist
Photo by kevin dooley

Goal is Clear

Photo by opopododo

5 Second Test

Photo by anhgemus

Try it Out

Family and Friends

Family & Friends Test

  • Who is it?
  • What is the offer?
  • How can I get it?
Photo by striatic

Compelling Headline

Clear and Concise.

Photo by Garry Ing

Benefit Rich

Photo by goseid

Benefit Rich

  • You can highlight more than one benefit
  • Lead with the benefits
  • Speak to the transformation they want

CTA

Call to Action

Call to Action

  • Above the fold
  • Most will not scroll down
  • Make them an offer they can't refuse

CTA Button

CTA Button

  • Make sure it stands out
  • Execution colors are best
  • Text is the right CTA
Photo by photofarmer

Credibility

The best way to strut your stuff
Photo by davic

Simple Request

Limit your form fields
Photo by rishibando

Form Fields

  • Name and email minimum
  • Just email - even better
Photo by rishibando

Ad Congruency

Identical

Match it as identical to the ad as possible
Photo by mr.smashy