1 of 9

Slide Notes

DownloadGo Live

Captin GooGoo

Published on Nov 19, 2015

No Description

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Captain GooGoo

CAPTAIN GOOGOO'S HERE TO RESCUE YOU
Photo by webtreats
2.

MASCOT

  • Idea for mascot-a baby bottle with a pirate hat and nook
  • Name-captain GooGoo
  • Theme colors of your cereal-baby blue and baby pink
3.

APPEARANCE&FLAVOR

  • What does your cereal taste like-Vanilla
  • What does your cereal look like-bottles&nooks
  • What is the most unique about it-it will help
  • pregnant people and babies and the cereal makes babies smarter and heather
Photo by Golden_Ribbon
4.

TARGET MARKET

  • Demographic's
  • Age-pregnant people&babies
  • Gender-women&babies
  • Income level-50,000 to infinity
Photo by Rev. Xanatos Satanicos Bombasticos (ClintJCL)
5.

TARGET MARKER

  • Psychographic's
  • Personal values-lay on coach&get cranky
  • Lifestyle/Habits/Hobbies-eating food
Photo by Rev. Xanatos Satanicos Bombasticos (ClintJCL)
6.

TARGET MARKET

  • How does your cereal meet the needs?
  • It meets the needs to help pregnant women
  • Make their babies smart and healthier
Photo by Rev. Xanatos Satanicos Bombasticos (ClintJCL)
7.

PRICING

  • What can your target afford
  • $4.00
  • Evidence which supports our price
  • Because most cereal is around $3.00 to $5.00
Photo by c_ambler
8.

COMPETITION

  • Two direct competitors
  • Gerber graduates puffs because they sell products for babies
  • Gerber rice because they have healthy cereal for babies
Photo by ®DS
9.

COMPETITION

  • Two indirect competitors
  • Gerber baby food because it's healthy food for babies
  • Gerber oatmeal because it's healthy for babies
Photo by ®DS

Sammy Wynos