CAN SOCIAL MEDIA LEAD TO SOCIAL GOOD? by Paul Taylor

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Slide Notes

CAN SOCIAL MEDIA LEAD TO SOCIAL GOOD?

Published on Nov 18, 2015

What if social media was less about broadcasting messages? What if it becomes a platform for social good rather than a platform for talking about it?

Shirley Ayres , Mark Brown and Paul Taylor begin a very social conversation #socialconvo

View Outline

PRESENTATION OUTLINE

CAN SOCIAL MEDIA LEAD TO SOCIAL GOOD?

#SOCIALCONVO WITH @SHIRLEYAYRES @MARKONEINFOUR @PAULBROMFORD

Photo by Juliana Coutinho

A DIFFERENT SOCIAL CONVERSATION HAS BEGUN

WE MUST NOW MOVE "BEYOND BROADCASTING"

Photo by garryknight

WHAT IF SOCIAL MEDIA WAS A PLACE WHERE SOCIAL GOOD COULD HAPPEN?

Rather than a place where people push messages about social good

Photo by kevin dooley

WHAT IF THE ROI OF SOCIAL MEDIA IS BETTER RELATIONSHIPS?

NOT EVERYONE WANTS TO DRIVE SALES

Photo by Sam Cockman

PEOPLE LOOK FOR TRANSPARENCY AND OPENNESS IN THE SOCIAL AGE

ARE ORGANISATIONS READY FOR THIS?

Photo by spettacolopuro

IT HELPS IF WE STOP THINKING OF SOCIAL MEDIA

AS PUSHING OUT INFORMATION AND GETTING PEOPLE TO ACT UPON IT

Photo by Leo Hidalgo (@yompyz)

PRESS RELEASES ARE WHAT YOU DO AT THE START AND END OF SOMETHING

SOCIAL MEDIA IS WHAT YOU DO INBETWEEN

Photo by bengrey

WHAT DO PEOPLE VALUE?

INFORMATION RICH RECIPROCAL RELATIONSHIPS

Photo by JD Hancock

WORK OUT WHO YOUR COMMUNITY IS

YOUR SOCIAL CONVERSATION BECOMES EASIER

Photo by VinothChandar

10.

ORGANISATIONS SHOULD USE SOCIAL TO SHARE ASSETS AND RESOURCES

THE FIRST STEP TOWARDS GENUINE COPRODUCTION?

Photo by bengrey

11.

PERSON CENTERED SERVICES AND DIGITAL MUST BE INTEGRATED

THEY ARE NOT MUTUALLY EXCLUSIVE SOLUTIONS

Photo by joram68

12.

SOCIAL MEDIA

ALLOWS US TO CHALLENGE THE ARTIFICIAL BOUNDARIES THAT EXIST

Photo by andyarthur

13.

THE RISE OF DIGITAL LEADERSHIP

SOCIAL INFLUENCERS AND SUPERCONNECTORS

Photo by Ervins Strauhmanis

14.

DIGITAL LEADERS DON'T NEED ORGANISATIONS

THEIR NETWORKS HAVE NO BORDERS

Photo by b3d_

15.

staff OFTEN LEAVE their DIGITAL SKILLS AT THE DOOR

IN ORGANISATIONS UNWILLING TO HAVE THE HIERARCHY DISRUPTED

Photo by Henry__Spencer

16.

SOCIAL MEDIA IS A NETWORK OF EXISTING COMMUNITIES

NAVIGATING THEM IS ALL ABOUT BUILDING RELATIONSHIPS

Photo by NASA Goddard Photo and Video

17.

SOCIAL OFFERS A DIFFERENT, MORE ORGANIC, FORM OF CONVERSATION

and requires time and an interest in people

Photo by Boudewijn Berends

18.

BUILDING DIGITAL INTIMACY

LEADS TO TRUST. TRUST CAN LEAD TO SOCIAL GOOD

Photo by muffinn

19.

PLEASE CONNECT! @SHIRLEYAYRES @MARKONEINFOUR @PAULBROMFORD

WHERE DO WE GO NEXT? THE #SOCIALCONVO HAS ONLY JUST BEGUN

Photo by Photocapy

Slide Notes

CAN SOCIAL MEDIA LEAD TO SOCIAL GOOD?

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

CAN SOCIAL MEDIA LEAD TO SOCIAL GOOD?

A DIFFERENT SOCIAL CONVERSATION HAS BEGUN

WHAT IF SOCIAL MEDIA WAS A PLACE WHERE SOCIAL GOOD COULD HAPPEN?

WHAT IF THE ROI OF SOCIAL MEDIA IS BETTER RELATIONSHIPS?

PEOPLE LOOK FOR TRANSPARENCY AND OPENNESS IN THE SOCIAL AGE

IT HELPS IF WE STOP THINKING OF SOCIAL MEDIA

PRESS RELEASES ARE WHAT YOU DO AT THE START AND END OF SOMETHING

WHAT DO PEOPLE VALUE?

WORK OUT WHO YOUR COMMUNITY IS

ORGANISATIONS SHOULD USE SOCIAL TO SHARE ASSETS AND RESOURCES

PERSON CENTERED SERVICES AND DIGITAL MUST BE INTEGRATED

SOCIAL MEDIA

THE RISE OF DIGITAL LEADERSHIP

DIGITAL LEADERS DON'T NEED ORGANISATIONS

staff OFTEN LEAVE their DIGITAL SKILLS AT THE DOOR

SOCIAL MEDIA IS A NETWORK OF EXISTING COMMUNITIES

SOCIAL OFFERS A DIFFERENT, MORE ORGANIC, FORM OF CONVERSATION

BUILDING DIGITAL INTIMACY

PLEASE CONNECT! @SHIRLEYAYRES @MARKONEINFOUR @PAULBROMFORD

Paul Taylor

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