CAMEL CRUNCH

MASCOT

• Name: Crazy Carl
• Animal: Camel
• Colors: Tan, blue, black,white
• We picked crazy Carl for our mascot because our theme is hump day which includes camels
• And we choose blue, tan, white and black for the mascot colors because it goes along with our cereal

ALL ABOUT CAMEL CRUNCH

• Flavors: Carmel, Vanilla bean
• Shape: 1 hump, 2 humps, stars
• Colors: 1 hump: Vanilla bean 2 humps: Carmel stars: Blue
• Unique: Limited edition, hump day theme

DIRECT COMPETITORS

• Cheerios, same target market: healthy same item: cereal $4.29
• Enjoy life, Same target: Good mood and same item: Cereal $3.65

CHART FOR DIRECT

INDIRECT COMPETITORS

• Kemp's fat free cookies and cream yogurt: Different product: Milkshake/juice same target:Healthy $4.39
• Kozy Shack low fat: Same target: Healthy and low fat Different product: Pudding $3.49

CHART FOR INDIRECT

WHAT'S BETTER ABOUT OUR CEREAL

• Better advertisement for younger kids
• Affordable
• Delicious flavors in a heathy way
• Unique
• Limited edition only

WHAT DAY IS IT

CITATIONS

• Festivalfoods.com
• COME TRY OUR CEREAL TODAY(:
• 1-800-33665

THANKS FOR WATCHING!