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Slide Notes
Making Case Studies Less Wordy and More Visual!
Case studies have been the tried and true content for B2B sales and marketing. Today, most people lack the time or willingness to read case studies or white papers. Many readers prefer to click and snack on catchy titles, bullet points and summaries -- the sticky stuff.
How about a new approach to case studies? Visual case studies with Haiku Deck are a new way to highlight important customer stories!
Case studies have been the tried and true content for B2B sales and marketing. Today, most people lack the time or willingness to read case studies or white papers. Many readers prefer to click and snack on catchy titles, bullet points and summaries -- the sticky stuff.
How about a new approach to case studies? Visual case studies with Haiku Deck are a new way to highlight important customer stories!
Café Organico
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Café Orgánico
Making Case Studies Less Wordy and More Visual!
Case studies have been the tried and true content for B2B sales and marketing. Today, most people lack the time or willingness to read case studies or white papers. Many readers prefer to click and snack on catchy titles, bullet points and summaries -- the sticky stuff.
How about a new approach to case studies? Visual case studies with Haiku Deck are a new way to highlight important customer stories!
Case studies have been the tried and true content for B2B sales and marketing. Today, most people lack the time or willingness to read case studies or white papers. Many readers prefer to click and snack on catchy titles, bullet points and summaries -- the sticky stuff.
How about a new approach to case studies? Visual case studies with Haiku Deck are a new way to highlight important customer stories!
Photo by br1dotcom
¿Qué es el Café ORGÁNICO?
- Fertilizante Orgánico
- No transgenicos
- Control biológico de plagas
- 100% Natural
El consumo de café satisface una necesidad fisiológica al ser un producto alimenticio (de consumo).
La necesidad de consumir café existe desde nuestros ancestros, sin embargo el deseo de consumir café orgánico específicamente en México tiene poco más de dos siglos con la llegada de esta planta a nuestro país.
El café orgánico satisface el deseo de los consumidores quienes cada día se preocupan más por el cuidado de su salud, ya que el café convencional desde su cultivo es procesado con agroquímicos, en su proceso de transformación también utiliza sustancias químicas para darle un sabor y color más intenso y dichas sustancias dañan normalmente el aparato digestivo, entre otros.
La necesidad de consumir café existe desde nuestros ancestros, sin embargo el deseo de consumir café orgánico específicamente en México tiene poco más de dos siglos con la llegada de esta planta a nuestro país.
El café orgánico satisface el deseo de los consumidores quienes cada día se preocupan más por el cuidado de su salud, ya que el café convencional desde su cultivo es procesado con agroquímicos, en su proceso de transformación también utiliza sustancias químicas para darle un sabor y color más intenso y dichas sustancias dañan normalmente el aparato digestivo, entre otros.
Photo by morberg
DESEOS/NECESIDADES
- Hemos detectado que en México el consumo de café ha ido en aumento desde el 2005 y que no existe una cultura para distinguir la calidad entre un café y otro. Existe el deseo de consumir un café con sun sabor mucho más delicioso y de mayor calidad que el café procesado, de igual manera está la necesidad de ingerir productos alimenticios saludables y más naturales, libres de conservadores, agroquímicos y restos de fertilizantes.
Challenge Section
- Focus on the customer's reasons for the solution
- Where there business initiatives, can you tie that into the solution?
TIP: Make sure you get this section right and make this section positive
- Focus on the customer's reasons for the solution
- Where there business initiatives, can you tie that into the solution?
TIP: Make sure you get this section right and make this section positive
Photo by Blue Pylons
Perfil del Consumidor
¿Quiénes son?
Readers will often jump to this part of the case study. Be sure you lead with a sentence that ties in the challenge.
- Ask for the requirements or key criteria for picking a solution
- It's always a good idea to share a before and after anecdote or a customer quote
TIP: Never be negative about the past product or anything.
(You can cite an example without naming your competitors.)
- Ask for the requirements or key criteria for picking a solution
- It's always a good idea to share a before and after anecdote or a customer quote
TIP: Never be negative about the past product or anything.
(You can cite an example without naming your competitors.)
Photo by thephotographymuse
VARIABLES DEMOGRÁFICAS
¿Cuántos son?
Benefits
This section can be a little tricky. Many marketers want to highlight their product. Make sure you spend just as much time showcasing your customers business benefit. Did business units align, were there productivity gains?
Readers are looking to relate to the case study, so have numbers or anecdotes that they can easily recall.
TIP: It's always better to tell the benefit through a customer quote. Then you can repurpose the quote in other materials.
This section can be a little tricky. Many marketers want to highlight their product. Make sure you spend just as much time showcasing your customers business benefit. Did business units align, were there productivity gains?
Readers are looking to relate to the case study, so have numbers or anecdotes that they can easily recall.
TIP: It's always better to tell the benefit through a customer quote. Then you can repurpose the quote in other materials.
Photo by AndreDea
Untitled Slide
Benefits
This section can be a little tricky. Many marketers want to highlight their product. Make sure you spend just as much time showcasing your customers business benefit. Did business units align, were there productivity gains?
Readers are looking to relate to the case study, so have numbers or anecdotes that they can easily recall.
TIP: It's always better to tell the benefit through a customer quote. Then you can repurpose the quote in other materials.
This section can be a little tricky. Many marketers want to highlight their product. Make sure you spend just as much time showcasing your customers business benefit. Did business units align, were there productivity gains?
Readers are looking to relate to the case study, so have numbers or anecdotes that they can easily recall.
TIP: It's always better to tell the benefit through a customer quote. Then you can repurpose the quote in other materials.
Photo by AndreDea
VARIABLES SOCIO ECONÓMICAS
¿CÓMO VIVEN?
Executive Summary can also be in the front of the case study.
Always plug 3 key facts from the case study. These 3 facts will have people sharing the case study and speaking with confidence.
Making it easy to recall the visual case study with images and key facts will maximize your marketing efforts and reach!
Always plug 3 key facts from the case study. These 3 facts will have people sharing the case study and speaking with confidence.
Making it easy to recall the visual case study with images and key facts will maximize your marketing efforts and reach!
Photo by epSos.de
OBJETIVOS DE INFORMACIÓN
- Objetivo general: Establecer la información necesaria para determinar la viabilidad y sus estrategias para la introducción de café orgánico originario de Chiapas para un segmento de hombres y mujeres de 18 a 50 años de la Delegación Coyoacán, D.F.
Photo by namuit
OBJETIVOS DE INFORMACIÓN
- Identificar las necesidades y deseos del mercado meta
- Identificar el perfil del mercado meta
- Determinar la viabilidad del mercado
- Identificar el nivel de aceptación del café orgánico en nuestro mercado
- Identificar competidores directos e indirectos
- Determinar el precio
Photo by namuit
OBJETIVOS DE INFORMACIÓN
- Obtener información para establecer las estrategias de producto
- Obtener información para establecer las estrategias de precio
- Obtener información para establecer las estrategias de plaza
- Obtener información para establecer las estrategias de promoción
- Obtener el pronóstico de ventas, mediante los datos obtenidos
Photo by namuit
