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GROUP INTRODUCTION

• Kashan ul haq 84 Jahan zaib 86 Hamza Naqvi 81 Asad ch 51 Umer sadiquie 75

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• Presented To Ma’am Kiran Saba Subject Course: Business communication Department of Business Administration Institute of Southern Punjab, Multan

THE MOMENT MARQUEE

EXECUTIVE SUMMARY

•Moment marquee ensures the best of best catering services in MULTAN. We are committed towards our customers believes attitudes and their lifestyles. We also ensures delicious food with healthy environment.

Introduction

• Perfect Place For Making Your Events Elegant And Unforgettable. Book Your Events Such As Reception, Conferences, Ceremonies, Formal parties, Concerts etc. Here’s dazzling environment awaits to well come you with its rustic elegance. With oriental caterers enjoy an exiting out door experience in our dinning cuisine.

VISION

• TOGETHER WITH OUR DEDICATED AND EXPERT STAFF AND OUR SERVICES WE CAN ASSURE YOU OF THE BEST EXPERIENCE. WE ASPIRE TO DELIVER WORLD CLASS SERVICES.

Mission

• We are fully capable of servicing all of our customers needs and strive to be a number one source for quality and service. We offer our customers innovative technology with unsurpassed quality at affordable pricing. Nothing is too big or small for our team of experienced staff who are friendly and educated to provide our customers with expert advice. We have acquired core capability in industrialized and dealing of high quality fabric and fabricate made-ups.

Goals AND Objectives

• Our main goal is to grow our business by providing world class services.
• Adding more clients to our customer base.
• Maximise our profits by retaining our customers
• Improve teamwork and collaboration between staff.
• Help everyone understand the direction your business is heading in

SERVICES

• We manufacture and supply tents like Alpine tents, Stretch tents, Peg and Pole Tents,Frame Aluminum Tents, Disaster Relief Tents, Canvas Tents, Arch roof Tents, Curved Frame Tents, Polygonal Tents and many other types of tents to best suite your event or function

Industrial analysis

• Profitable business
• We can regain our investment in short span of time.
• Easy to manage as compare to some other businesses

MARKITING MIX

• Product
• Place
• Promotion
• Price

PRODUCT

• Different services •Packages available •Healthy environment •Food items regarding functions

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PLACE

• BOASAN ROAD NEAR MALL OF MULTAN

PROMOTION

• As we are in the introduction phase, our objective is to create brand awareness through informative advertising. ●Use of print media, Radio Advertisement, hoardings in public sports, Organizing events, TV commercial etc. ●Tie up with major institutions and organizations to promote our BUSINESS

PRICE

• •MENU 1 500 ph •Menu 2 800 ph •Menu 3 1000 ph •Menu 4 1300 ph Rest all price is adjustable regarding different menus suggested by the customer

TARGET MARKET

• Multan by the time then south punjab

MAJOR COMPETITORS

• Hanif Rajput Caterers
• Royal Xpressionz
• Marhaba Marquee

SEGMENTATIONS

• “Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way of have similar needs”
• Variables used for segmentation 1.Geographic variables 2.Psychographic variables 3.Behavioral variables

HR DEPARTMENT

• HR department is the back bone of the organization who recruits the employees according to the daily upcoming demand from the public. •In HR department we have respected MR.JAHANZAIB KHAGGA for the recruitment head.

MANAGERIAL HIRACHY

• HAMZA NAQVI C.E.O •KASHAN UL HAQ M.M •JAHANZAIB KHAGGA H.R.M •ASAD CH. F.M •UMER SAGGU S.M

FINANCIAL PLAN

• Land (invested by Naqvi 1.5 ac) •Construction Rs 3,00,00,000 •infrastructure Rs2,00,00,000 •decoration Rs 70,00,000 •crockery Rs 30,00,000 •Others Rs 1,00,00,000 •Cash In hand Rs 1,00,00,000

EXPECTED RATE OF RETURN

• When almost single function in a week costs 1500 per head by 500 persons then we may get Rs 750000 approximately Rs 800000. ●If we estimate almost Rs 500000 expenditure on single function then by the end we can get Rs 300000 and by the month 4*300000 equals to 1200000 ●Considering one month as dry moth, by remaining 11 moths we can get 11*1200000 equals to 13200000 approximately 130000000. ●This all is estimated by considering 1500 per head ● Thus, we can regain our investment back in 3 years approximately with effective and efficient strategy.

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THANK YOU