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Business Model Patterns

Published on Nov 06, 2015

BUSINESS MODEL PATTERNS - A SUMMARY OF FIVE COMMON BUSINESS MODEL APPROACHES

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PRESENTATION OUTLINE

1.

Business Model Patterns

5 Common Business Approaches
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2.

Based on business model generation - Section II

slide summary by @jeremycaplan
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3.

Business model patterns

  • UNBUNDLED
  • LONG TAIL
  • MULTI-SIDED
  • FREE
  • OPEN
4.

Unbundled

Specialization = Separating Out Unrelated Activities
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5.

PRIVATE BANKING

PLATFORMS/PRODUCTS/RELATIONSHIPS
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6.

TELCO

EQUIPMENT/NETWORK/CONTENT
Photo by Luigi Rosa has moved to Ipernity
7.

Long Tail

Large # of Products, Each Low-Volume
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8.

Long Tail

  • Democratized Production
  • Democratized Distribution
  • Cheap Search
9.

LULU

LOTS OF BOOKS, FEW BUYERS FOR EACH
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10.

LEGO

USER-DESIGNED KITS
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11.

Multi-Sided platform

Working with 2 or More Interdependent Entities
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12.

METRO

READERS + ADVERTISERS
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13.

GOOGLE

WEB SURFERS + ADVERTISERS
Photo by Sebastian Anthony
14.

XBOX

GAMERS + GAME DESIGNERS
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15.

Free!

Non-Paying Customers Are Subsidized (Often by Ads)
Photo by Theresa Thompson
16.

BUZZFEED

17.

Freemium

Free Riders are Subsidized by Other Payers, Not Ads
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18.

SKYPE

Photo by See-ming Lee 李思明 SML
19.

Variations on Free

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20.

Open-Source

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21.

Insurance

UPSIDE-DOWN FREEMIUM = REGA
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22.

bait and hook

Photo by Terence S. Jones
23.

Open Business Models

Inside-Out/Outside-In
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24.

INSIDE-OUT

SCANNING OUTSIDE TO SOLVE INTERNAL PROBLEMS
Photo by Jeff Kubina
25.

OUTSIDE-IN

PATENT POOLS
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26.

Open vs. closed innovation

  • "Let's work with outsiders" vs. "The smart people are here"
  • "We can benefit from outside research" vs. "Do it ourselves"
  • "We should profit from others' input" vs. "We need control"
27.

Business model patterns

  • UNBUNDLED
  • LONG TAIL
  • MULTI-SIDED
  • FREE
  • OPEN
Photo by Kr. B.

Jeremy Caplan

jeremycaplan.com