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Slide Notes

Lindhart, Z et al. 2009. Business model innovation. When the game gets tough, change the game. The Boston Consulting Group. December 2009.
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Business Model Innovation

Published on Nov 18, 2015

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PRESENTATION OUTLINE

BUSINESS MODEL INNOVATION

WHEN THE GAME GETS TOUGH, CHANGE THE GAME
Lindhart, Z et al. 2009. Business model innovation. When the game gets tough, change the game. The Boston Consulting Group. December 2009.

CONTENT

  • Intro
  • Main aspects
  • Conclusion
  • Discussion
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1. INTRO

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LET'S THINK

WHAT GAME ARE WE TALKING ABOUT?
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WHO HAS DONE IT?

APPLE. NETFLIX. COURSERA
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2. MAIN ASPECTS

BUSINESS MODEL -BM-

HOW COMPANIES CREATE AND DELIVER VALUE
Value proposition
Customers
Channels
Relationships
Income model
Key activities
Key resources
Partnerships
Cost model
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BUSINESS MODEL INNOVATION -BMI-

WHEN COMPANIES CHANGE THEIR GAME
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BMI IS RELEVANT

COMPETITION. DISRUPTIONS. OPPORTUNITIES. RETURNS. SUSTAINABLE
MI is important today because:
Helps companies break out of intense competition.
Helps address disruptions such as regulatory or tech shifts.
Access downturn opportunities
Delivers superior returns
Higher returns last longer with BMI
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BMI IN ACTION

QUANTAS. JC DECAUX. IKEA.
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THIS DOES NOT HELP

MISTAKES COMPANIES MAKE TOO OFTEN
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PORTFOLIO BLOAT

TOO MANY IDEAS IN THE OVEN
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FAILURE TO SCALE UP

THE CAKE GETS COLD
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PET IDEAS

EVERY INDUSTRY HAS ITS ZOMBIES

ISOLATED EFFORTS

WALK THE MILE

FIXATION ON IDEATION

CREATIVITY IS NOT INNOVATION
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INTERNAL FOCUS

THE OSTRICH COMPLEX

HISTORICAL BIAS

EMBRACE THE FUTURE
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MAKE BMI HAPPEN

DIAGNOSE. IMPLEMENT. BUILD.
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WHERE BMI BEGINS

ANALYZE. CONTEXT. NEEDS. COMPETITORS.

CONCLUSION

LISTEN. TAKE RISKS. MEASURE. START OVER.
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LET'S DISCUSS BMI

IDENTIFY THE CHANGES THESE BUSINESSES INTRODUCED.
http://www.dollarshaveclub.com/

what is its BM?
how is it different from another company offering the same product?

LET'S DISCUSS BMI

IDENTIFY THE CHANGES THESE BUSINESSES INTRODUCED.
http://helloflo.com/

what is its BM?
how is it different from another company offering the same product?

LET'S DISCUSS BMI

IDENTIFY THE CHANGES THESE BUSINESSES INTRODUCED.
http://helloflo.com/

what is its BM?
how is it different from another company offering the same product?