Business Basics For Authors

Published on Nov 22, 2015

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PRESENTATION OUTLINE

SO YOU PUBLISHED A BOOK?

CONGRATULATIONS!

YOU NOW OWN A BUSINESS!

DIDN'T KNOW THAT, DID YOU?
Photo by Alan Cleaver

THE PURPOSE OF THE BUSINESS

IS TO SELL BOOKS: YOUR BOOKS
Photo by Matt_Lodi

HERE IS YOUR ORG CHART

BUSINESS OWNERS

NEED TO UNDERSTAND MANY NON-WRITING ISSUES
Photo by Sheldon Pax

THINK LIKE A BUSINESS OWNER

  • Not like an author
  • Make business-driven decisions
  • Not ego-driven decisions
Photo by Daniel Wehner

STRATEGIC PLANNING

  • All businesses have one (or more)
  • It sets the direction for your business.
  • And dictates the tactical marketing plans to use.

HOW MUCH PROFIT

DO YOU GET FROM A BOOK SALE?
Photo by Tax Credits

DON'T FORGET TAXES

BOOK SALES ARE TAXABLE EVENTS
Photo by John-Morgan

WHAT ABOUT BREAK-EVEN POINTS?

KNOW HOW TO CALCULATE ONE?
Photo by Alan O'Rourke

CAN YOU CONSTRUCT A SWOT CHART?

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

IF YOU SELL A BOOK,

  • Do you know what the revenue split with the distributor is?
  • For print books?
  • For ebooks?
Photo by efile989

HOW DO YOU GET ANSWERS

WITHOUT TAKING MBA CLASSES?
Photo by fung.leo

AVAILABLE

FROM ALL MAJOR EBOOK SELLERS