Building a Raving Fan Base on LinkedIn by Chris Spurvey

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Slide Notes

Building a Raving Fan Base on LinkedIn

Published on Nov 23, 2015

A rinse, repeat and recycle approach to building a raving fan base on LinkedIn

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PRESENTATION OUTLINE

Building a Raving Fan Base

Using LinkedIn

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Chris Spurvey

Author, Speaker, Blogger, Sales Mentor

Focus of Webinar

Community building to engage raving fans
Techniques used to build a community
Techniques used to convert community members to newsletter subscribers

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Mind-set

Give and Take - Jab Jab Jab Left HookFollowing your heart
Law of Cause and Effect - The Scale
Following your heart

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The Goal

The goal is to be genuinely attractive to the point where the right people want to know you and vice versa.

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Observation

LinkedIn used to be solely known for corporate head-hunting and professional job searches. It is now being used by a wider audience of entrepreneurs and business owners to connect with their audience.

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Why LinkedIn

Professional - at the heart of LinkedIn is a professional profile. A persons passion can be found in their profiles and their interactions.

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Why LinkedIn

People come together based on their passion for what they do and their desire to find like minded people to share in aspects of the passion.

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LinkedIn can be the centre piece of your fan base.

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Here is how...

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Wait before we go on.

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I want you to have this checklist that will help you through the process.

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www.chrisspurvey.com/raving

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What is your goal?

What industry are you looking to break into?

Along with the mind-set of giving before we take we must also need a goal.
A reason for being on LinkedIn.
Ties back to connections that count.

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Connections that Count!!

Many of my connections have become off line friends and collaborators.

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Observe

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Spend time each day observing.

Suggest ways that people can find likeminded people; groups, published articles, searches etc...

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Check out the LinkedIn Pulse Channels applicable to your goal.

Talk about what Pulse channels are.

Pulse Channels are collections of articles written by SME's in areas such as;

Sales, Marketing, Leadership, Advice, Recruiting, Coaching, Fitness etc...

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Observe who is contributing both by producing content and commenting on content. Look at their profiles. Look at their articles.

Also check out groups related to your niche.

There is some debate over the effectiveness of groups.

However, I personally have found some gold in there.

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