Building a Better Buyer

Published on Nov 20, 2015

The Keys to a Success Buyer Counseling Session

PRESENTATION OUTLINE

Building a Better Buyer

The Keys to a Successful Buyer Counseling Session 
Photo by Brian Rinker

No More Pop Tarts

Photo by Rachel D

Diagnose First

Prescribe second
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5 Reasons

to hold a Buyer Counseling Session
Photo by Leo Reynolds

1. Identify Needs

Photo by Jazzyblue TR

2. Gain Control

Photo by Ed Yourdon

3. Build Rapport

Photo by bmooneyatwork

4. Establish Expectations

Photo by Kate Cooper

Time Frames

Photo by DafneCholet

The Agent's Role

Photo by MarkMoz12

How Much House?

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5. Show Value

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Basic Components

  • The Buyer Profile
  • Home Buying Flow Chart
  • Compliance packet
  • Home Buyer Guidebook (optional)
  • The MLS & Web
Photo by MarkMoz12

You're not going to sell anything over the phone...

3 Simple Dialogues

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Why don't we get together...

and discuss your situation
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Let's sit down

...and have a cup of coffee

Would it make sense

...to identify and explore your options?
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At Open Houses

On the phone

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In person

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Where to hold the BCS?

Saves Time

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Home Course Knowledge

Equipment and Forms

Safety

Off Campus?

Photo by C Simmons

The Buyer's House?

Too Much Chaos?

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Bringing the chaos with you

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Next Steps

Reserve a Room

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Untitled Slide

Offer drinks

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Small Talk Smart

Gain Control

"Let me explain what we will do today..."
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The Buyer Profile

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Wants vs Needs

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Who's in charge?

Photo by AndYaDontStop

Hidden expectations?

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Delays legal forms & paperwork

Find common ground

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Profile Here

Home Buying Flow Chart

It's about more than searching for homes

Ready to Get Started?

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Creating a Relationship

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Narrowing the Focus

"Let me show you how I search for homes for you..."
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I'm always with you

...even when I'm not with you
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A True ROI

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Any Questions?

Photo by Derek Bridges