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Slide Notes

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Build A Better Infographic

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

PEEVES

Photo by Prasenna (Prazy)
2.

TMI

3.

Outdated data

Photo by Ryan Vaarsi
4.

No clear point

Photo by Stefan Baudy
5.

PLANNING

Photo by WorldIslandInfo.com
6.

Determine biz value

What objective/s does it support?
Photo by hjl
7.

Define purpose

What behavior do you want to influence?
Photo by mattjiggins
8.

Identify audience

Who is the target & why should they care?
Photo by sean dreilinger
9.

Choose channels

Where & how will it be distributed?
Photo by apdk
10.

Establish reqs

What branding, meta data, etc. is needed?
Photo by TerryJohnston
11.

State take-away

What's the most important thing?
Photo by Emilien ETIENNE
12.

Secure approvals

Photo by Jaako
13.

NARRATIVE

Use what you know about your audience to create a narrative that supports the purpose and the key take-away.
Photo by eutouring
14.

Map story arcs

Put DC metro map here!
Photo by blueskies9
15.

Drive to take-away

and purpose
Photo by OtherThink
16.

Emphasize CTAs

and key take-aways
Photo by minnepixel
17.

Rock heads & ledes

Photo by Thomas Hawk
18.

Secure approvals

Photo by Jaako
19.

RESEARCH

Photo by jannekestaaks
20.

Use current data

Photo by junyaogura
21.

Cite original sources

If you can't find it, best to avoid
Photo by Matthew.H
22.

GRAPHICS

Photo by Mike Ashton
23.

Create thumbnails

for each arc
Photo by bluekdesign
24.

Collect branding

Fonts & and color palettes, too!
Photo by quinet
25.

Secure approvals

Photo by Jaako
26.

BUILD

Photo by StatueLibrtyNPS

Margot Lester

www.thewordfactory.com