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Brony-O's

Published on Dec 13, 2015

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PRESENTATION OUTLINE

1.

BRONY-O'S

YOU AIN'T A BRONY TIL YOU EAT THIS!
2.

MASCOT

  • Derpy Wings
3.

TASTE/LOOK

  • Fruit Punch
  • Rainbow of many colour
  • Pony Marshmellows
4.

UNIQUENESS/DEMOGRAPHICS

  • It's ponies/rainbows
  • Target: Bronys/MLP enthusiasts
  • Normal Income level
5.

PYSCHOGRAPHICS

  • Personal Values: MLP enthusiasts
  • Hobbies: Watching MLP
6.

MEETING NEEDS OF TRAGET MARKET

  • It will make them happy because
  • They will eat rainbow ponies
7.

PRICING/COMPETITORS

  • $3.25
  • Direct: lucky charms, fruit loops
  • Indirect: frosted flakes, cinnamon toast crunch
  • They are better because who doesn't want rainbows.
8.

COMPETITORS CONT.

  • Price 3.25 vs
  • Fruit loops : 3.88
  • Lucky Charms : 3.92
  • Frosted Flakes : 2.88
  • Cinnamon Toast Crunch : 3.28

Ryan Hayes