Branding

Published on Nov 18, 2015

No Description

PRESENTATION OUTLINE

BRAND IDENTITY

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CONSUMER

RECOGNITION
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COMPETITIVE

DIFFERENTIAL
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LINK TO MISSION

TARGETS THE HEAD

  • Brand Value
  • Brand Promise
  • Brand Personality

VISUAL IDENTITY MUST BE:

  • Seen
  • Felt
  • Heard
  • Tasted
  • Smelt... clearly understood

DESIGN MUST SUPPORT

  • External
  • Internal
  • Events

SUCCESS?

REACHES NEWS BUSINESS

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BRAND LOYALTY

FINANCIAL VALUE

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