Brain Rule #9

Vision trumps
all other senses

We don't see with our eyes

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• The process of vision is not as simple as a camera taking a picture. Is more complex than anyone could have imagined.
• Vision takes-up half of our brain's resources.
• We see only what our brain tells us to see.

We experience our visual environment as an analyzed opinion of what the brain thinks is out there.

One way to measure the dominance of vision is to look at its effects on learning

Vision and learning

• Vision is the best single tool for learning anything
• Visual input is easier to be recognized & recalled

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• Visual presentations are far more efficient than text & oral presentations.
• We learn & remember best through pictures, not written or oral words.
• Even when we read, we try to visualize what the text is telling us

Best visuals for learning

• Color
• Orientation
• Size
• Motion
• Animation

"LESS TEXT,
MORE PICTURES"

Gracias