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Book Recap: Made To Stick

Published on Dec 08, 2015

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PRESENTATION OUTLINE

THE SUCCES(S) FORMULA:

6 KEYS TO GETTING YOUR MESSAGE ACROSS
Photo by Rami ™

SIMPLICITY

STRIP IDEAS TO THE CORE
Photo by Vvillamon

THE SUCCES(S) FORMULA:

6 KEYS TO GETTING YOUR MESSAGE ACROSS
Photo by Rami ™

SIMPLICITY

STRIP IDEAS TO THE CORE
Photo by Vvillamon

UNEXPECTEDNESS

CREATE SURPRISE, INTEREST, AND CURIOSITY

UNEXPECTEDNESS

CREATE SURPRISE, INTEREST, AND CURIOSITY

CONCRETE IMAGES

WORK BEST

CONCRETE IMAGES

WORK BEST

CREDIBILITY

YOUR IDEA SHOULD BE BELIEVABLE
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EMOTIONAL

MAKE PEOPLE FEEL SOMETHING

STORIES

ARE EASILY PORTABLE AND EASIER TO REMEMBER
Photo by josémaría

LEARN MORE:

HEATHBROTHERS.COM OR @HEATHBROTHERS