Bonpoint
Published on Nov 19, 2015
No Description
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PRESENTATION OUTLINE
HISTORY
- Founder Marie-France Cohen in 1975
- First store opened on University street
- Bonpoint = good point
- Designer now: Christine Innamorato
- International
PHILOSOPHY
- "Offer fine quality garments for boys and girls that are "unique".
- Trendy ready-to-wear clothing
- Quality luxury clothing
- Minimalistic styles
- Easy to mix and match
TARGET MARKET
- Parents and grandparents
- Age: 30-80
- Income: middleclass/upperclass
- Lifestyle: citylife, local residents
TARGET MARKET
- Children 0-16 years old
- Behaviour: well mannered, proper and chic, likes fun and color
- Lifestyle: luxurious everyday clothing for events, parties, restaurants, travels
PRODUCT / COLLECTION
- Apparel divided into newborn, baby, girls, boys and YAM
- YAM = targeted for 12-16 year olds
- Skincare, Perfrumes, Swimwear, Footwear
- Historical clothes for special holidays
THE CLOTHES
- Classic cut
- Colorful
- Trendy patterns
- Three collections designedby Christine Innamorato
- Captures importants moments in kids lifes
STRATEGY
- Popular area
- Family oriented
- 1000 square meters
THE STORE
- Neatly organized
- Visually appealing
- Simplicity
- Interactive
- Themed rooms
E-COMMERCE
- French and english
- Easy to navigate
- Correspondes with the store
- Styled outfit opption
- No real models
IMPROVEMENTS
- Name recognition
- Co-op store for adults
- Music in the store
- Real models on e-commerce
Photo by captcreate
