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BOMBARDIER

Published on Nov 19, 2015

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PRESENTATION OUTLINE

BOMBARDIER

A Human Resources Management Case Study: Recruitment

Agenda

  • Background of Bombardier
  • Introduction to Recruitment
  • SWOT Analysis
  • Objective and Implementation
  • ROI
Amy

Bombardier is a world-leading manufacturer of planes and trains. It employs close to 72,000 workers on five continents.

Jenna

Recruitment: The process of finding and hiring the best-qualified candidate for a job opening in a timely and cost-effective manner.

Amy

Bombardier's current recruitment method lacks a personal connection with potential employees and is not well advertised.

Jenna
Photo by jikatu

SWOT Analysis

  • Strength: Partnership with Canadian Universities
  • Weakness:  Impersonal recruitment processes
  • Opportunity: Network events to meet candidates
  • Threat: Competition with other companies
Amy

We recommend that Bombardier use job fairs to attract potential candidates face-to-face at a low cost.

Jenna

At The job fair

  • Tablets
  • Project examples
  • Emphasize international opportunities 
  • A chance to speak with employees and HR
  • Incentives

Return On Investment:



Benefits: $82,500
Costs: $32,269
ROI: 155.66%

Amy

Given the calculated ROI, this could be a very cost-effective solution to improving Bombardier's recruitment process.

Jenna

Thank You For Your Time.

Photo by NDEZIN.COM

Group 3:
Sayo Akinnawonu
Jenna Bruno
Salomé Choukroun
Louise Enjalbert
Jialin Liu
Amelia MacDonald
Émilie Riou
Anissa Rouabehi