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Slide Notes

Successful professional bloggers are essentially social media managers who can write well. But, you also need to know how to leverage other marketing opportunities to get the word out about your writing in the community.

This session will cover:

Writing the content that sells you as a blogger.

How to properly network within the community.

Putting the "social" back in social media.

Partnering with non-profits for beneficial relationship building.
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Blog Marketing

Published on Nov 18, 2015

Successful professional bloggers are essentially social media managers who can write well. But, you also need to know how to leverage other marketing opportunities to get the word out about your writing in the community.

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1.

Blog Marketing

101
Successful professional bloggers are essentially social media managers who can write well. But, you also need to know how to leverage other marketing opportunities to get the word out about your writing in the community.

This session will cover:

Writing the content that sells you as a blogger.

How to properly network within the community.

Putting the "social" back in social media.

Partnering with non-profits for beneficial relationship building.
Photo by Robert S. Donovan
2.

So, now you have a blog

Who's going to read it? 
"Build it and they will come?"

"SEO?"

Yes, but it takes a lot more to get people to read that just knowing some technical backend tricks.
Photo by Toms Bauģis
3.

The most important

INTERESTING CONTENT! 
Much like this photo and photography in general, your writing must be interesting to catch your readers' attention.

You need to have these points in place:

1. Focus
2. Purpose
3. Emotion/connection
Photo by Jason A. Samfield
4.

Boring

content is lost in the abyss of the internet
If you play it safe, your content will be boring.
5.

Take risks!

Push Limits!
If you have a strong opinion, it you write things that others won't say, if you contribute to the conversation of your readership...

They will share.
Photo by PatrickLim1996
6.

If it gives you butterflies

PUBLISH IT!
Without risk there is no reward.

This is the biggest challenge for writers - stepping out of their comfort zones.

If it makes you nervous, want to throw up, or if you have any hesitation at all....

PUBLISH IT!

Break the habit of fear and be a fearless writer. Your readers will appreciate it!
Photo by Live to Create Photography
7.

Syndicate your Content

It's the spiderweb technique!
Your blog is the central focus. Use other platforms to syndicate your content out to potential new readers, or people who prefer to consume information in specific ways.

RSS
Facebook
Twitter
Google Plus
Peer Review sites
Photo by jdn
8.

Put the "Social"

Back in social media
Word of mouth from your readership is your next best form of marketing. Bloggers are in the relationship building business by nature.

Reply to all of your social comments within the hour, and no later than 24 hours after a conversation has started.

Write social updates that:

1. Ask questions
2. Ask for opinions
3. Inspire civil discourse
4. Bring like-minded people together
Photo by mark sebastian
9.

NEtwork

with your community!
Many writers need to remember to step outside and meet readers in person.

This may be at:

Meetups
Tweetups
Invitational Coffee Meetings
Or hosted events!
Photo by maureen_sill
10.

Form

Media Partnerships
Bloggers are independent and are often times a complementary medium for other publications.

You can collaborate with:

Radio stations
Newspapers
Magazines
Other blogs!

Don't be afraid to make the first move and propose a mutually beneficial collaboration.

Mutually beneficial being the key word.
Photo by Internews Network
11.

Collaborate

with Non-Profits 
Does your blog niche fit inline with a non-profit goal?

Non-profit organizations are always looking for ways to get their cause noticed but often don't have the marketing and advertising budgets to support their awareness.

Bloggers can collaborate with non-profits by writing posts and doing marketing trades.
Photo by susanvg
12.

Summary

  • Write compelling content
  • Take risks
  • Syndicate your content
  • Put the "social" back in social media
  • Get out in your community!

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