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Fight, flight, freeze, or...innovate

What Types of Creativity do you practice?

• Mini C
• Small C
• Professional C
• Big C

C=fA(K,I,E)

Creativity in Organizations

Creativity in Organizations

• Knowledge/Expertise
• Creative Thinking Skills
• Motivation
• Social Environment

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Let's Practice...

Creative Thinking Skills

• Fluency
• Flexibility
• Originality
• Elaboration
• Resistance to Premature Closure

Did you draw...

Time for innovation!

How to develop creative thinking skills:

• Learn to separate your thinking
• Understand the creative process

Separate your Thinking

When you Diverge:

• Defer judgement
• Go for quantity
• Make connections
• Seek wild and unusual ideas

How to develop creative thinking skills:

• Learn to separate your thinking
• Understand the creative process

How to develop creative thinking skills:

• Learn to separate your thinking
• Understand the creative process

FourSight

Build the best tower

Your tower must

• be free standing
• support the whole marshmallow
• Give it a name and be prepared to make a case for why it’s the best tower.
• You have 14 minutes

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Preference vs. Ability

What is your problem?

Does it call for Creativity

• Imagination
• Importance
• Influence

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Quantity Leads to Quality

• Richard Branson founded 400 companies before founding Virgin Galactic
• Edison held 1,093 patents
• Mozart had well over 600 compositions
• James Dyson created 5126 prototypes of his vacuum cleaner before succeeding
• Picasso completed more than 20,000 works

Quantity leads to Quality

• Picasso completed more than 20,000 works
• Richard Branson founded 400 companies before founding Virgin Galactic
• Edison held 1,093 patents
• Mozart had well over 600 compositions
• James Dyson created 5126 prototypes of his vacuum cleaner before succeeding

Build a checkerboard