SMART and BHAG
THE DIFFERENCE BETWEEN SMART GOALS AND BHAG.
The SMART goals method is (Specific, Measurable, Attainable, Realistic, Time bound) – at JAMSO we use SMARTER with includes Ethical/Enjoyable and Rewarding/Reviewed. The focus with SMARTER goals is how they need to be attainable and realistic.
Your BHAG is a goal, which may not be known if possible at all, due to resources and technology levels at the time. Indeed, BHAG goals are often scaled with a level of ambition that can take 10-30 years to complete. Your BHAG should have a 50-70% chance of success feeling, at the time of its creation and design.
The focus of your BHAG needs to be surrounding the urgent call to action and knowledge it will be an arduous difficult goal that has a high probability of success combined with a significant risk it may not.
Here is a link to the full article written by JAMSO on BHAG goals.