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Beyond Herding Cats

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

IN DECEMBER 2011

CARDINAL STRITCH UNIVERSITY SET OUT TO REDESIGN A WEBSITE
Photo by 【Ｊ】
2.

AND IN ADDITION REBUILT A COMMUNITY

3.

WHAT STARTED AS REDESIGNING 1 WEBSITE

TURNED INTO 2 .....
4.

TURNED INTO A REBRANDING

.... TURNED INTO 4 WEBSITES
5.

IT WAS THE WORST EXAMPLE

OF SCOPE CREEP
Photo by Nguyen Vu Hung (vuhung)
6.

STANDING IN THE WAY OF SUCCESS:

POOR CULTURE, POISONED DEPARTMENTAL RELATIONSHIPS, LIMITED STAFF
7.

A COMMITTEE WAS FORMED

8 PEOPLE BUT ONLY 2 VPS. THE REST WERE EXPERTS.
Photo by National Assembly For Wales / Cynulliad Cymru
8.

ONE PERSON WAS CHOSEN TO LEAD

HANDLING ALL COMMUNICATION AND COORDINATION
Photo by Joybot
9.

COMMUNICATION WAS TAILORED

WE WEREN'T JUST SATISFIED WITH A PROJECT BLOG OR EMAIL UPDATES
Photo by oscarberg
10.

INSTEAD WE

  • Held face to face meetings with deans and VPs
  • And sat in on their standing department meetings
  • And conducted information and listening sessions
  • And established informal "Coffee and Code Fridays"
Photo by flyzipper
11.

WE UPDATED ANYONE WANTING NEWS

IN THE WAY THEY WANTED TO CONSUME IT
12.

AND WE WORKED OUR BUTTS OFF

RESEARCHING, ANALYZING, DESIGNING, CODING AND TESTING
Photo by --Filippo--
13.

THE RESULT?

14.

WE RE-BUILT

THE TRUST PEOPLE HAD LOST IN OUR DEPARTMENTS
Photo by Craig Sunter *Click-64*
15.

WE RE-INSTITUTED

POSITIVE AND COLLABORATIVE RELATIONSHIPS
16.

WE ESTABLISHED

OURSELVES AS LEADERS IN OUR RESPECTIVE AREAS
17.

WE CREATED

A NEW DEPARTMENT - WEB COMMUNICATIONS
18.

WE DIDN'T

HAVE TO "HERD THE CATS" INTO BRAND COMPLIANCE AND GOVERNANCE
19.

AND WE LAUNCHED

A REVISED BRAND AND 4 WEBSITES ON TIME AND ON BUDGET

Catherine Scholz