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Most buisness problems aren't pricing problems, marketing problems, or even skill problems.

They are communication problems.

Missed Expecations. Unclear Referrals. Assumptions instead of questions.
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Better Communication = Better Business

Published on Feb 04, 2026

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1.

Better Communication = Better Business

BNI Network Education 02-03-26
Most buisness problems aren't pricing problems, marketing problems, or even skill problems.

They are communication problems.

Missed Expecations. Unclear Referrals. Assumptions instead of questions.
2.

Core Idea

  • Creates Clairty
  • Builds Trust
  • Moves People to Action
If one of these breaks down, referrals stall and relationships weaken

3.

Clarity Beats Clever

  • If people can't picture your ideal client, they can't refer you
If I say "im looking for anyone who needs to refinance" that's vague and vague doesn't travel

If I say I;m looking for a business owner who has 5-25 employees who wants to refinance then that clears things up
4.

Questions Build Referrals

  • The best communicators ask better questions than everyone else
let me know if you hear of anyone that needs me

Try - Who do you talk to weekly that struggles with X?

What triggers that conversation

What do they typically complain about first

Questions uncover things and timing is everything

5.

Feedback Prevents Friction

  • Frustration comes from unspoken expectations
  • Great Communicators close that loop early
Hers what success looks like for me...does that align with you?

Before we move forward, what would a win look like on your end?

If something feels off, I want you to tell me early - not after

Silence isn't agreement. Its uncertainty

6.

BNI Action Step

  • Rewrite one sentence you say every week:
  • your weekly ask
  • your referral description
  • your follow up message
Make it:

more specific
easier to repeat
easier to recognize

Ethan Horner

Haiku Deck Pro User