Bershka

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• Why Bershka?
• Brand Bershka
• Collections and areas
• Cubus

Situation

• Social Media
• Issues
• Technology
• Goals 
• "Eco-efficient"

Marketing Mix

• Product

Marketing Mix

• Price

Marketing Mix

• Place

Marketing Mix

• Promotion

Critical issues

• Brand awareness
• Better quality
• Online shop & Language

Key to success

• Differentiated shop interior
• Different target groups
• React customer’s needs
• SPA brand power – competitive price, quality

Thank you