Here is a typical slide from a listing presentation that Laura Monroe mocked up for an Inman News Webinar, "Listing Presentations: Five Ways to Renovate Yours."

It has some great information, but it's so dense it's overwhelming. It's really a combination of the information and the script.

One method would be to frame the complex concept of market value in terms of something that your audience is likely to understand.

In this case, I've used an image from Seattle's Pike Place Market, because the basic idea is that every time you go, the seafood prices are going to change. It depends on a lot of factors -- the season, the availability, the quality, etc. Pricing for houses is not so different.

Another technique would be to pull out the MOST IMPORTANT point you want to convey for your slide, and speak to the other important information.

If the #1 point is that buyers determine the market value, put that front and center.

As you're talking, you can mention the things that *don't* determine market value -- how much the seller paid, the assessed tax value, etc.

One thing that was mentioned in the "before" slide was the fact that buyer's agent would be doing a market analysis to help establish value.

It would be helpful to show a specific example to help me picture what that looks like.

Here's another sample "before" slide.

Whoa, that's a lot of bullets!

One approach is just to simplify the message to the three key things that affect the market (again, filling in more detail as needed during the conversation).

Another approach is to stay true to the "one idea per slide" best practice that is central to Haiku Deck, and focus on a single key concept at a time.

I often use a solid color slide like this to indicate a section within my Haiku Deck.

To really illustrate the point about location, I chose an image from my own neighborhood, where being close to Lake Washington is particularly desirable.

And here, I'm using some metaphorical thinking to talk to timing. It's kind of like weather -- you can't control the marketing conditions or even manipulate them, you can only interpret them and deal with them.

Here's another sample "before" slide with a graph.

A good thing about this graph is that it's pretty straightforward and simple -- sometimes charts and graphs get so complex they are almost impossible to understand.

But there might be an even more powerful and memorable way to communicate the overall point that the "hot" time to sell is right after the listing goes on to the market.

Maybe even using an ice cream cone would do the trick -- the longer things stretch out, the messier and stickier it's going to get. This is why pricing a property correctly is so critical.