BATTLEFIELD STORIES

ABOUT BAUER

Bauer Media UK reaches over 22 million UK consumers every week through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight.

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DEAL STRUCTURE

£600K

DENI BONCHEVA

OTHER STAKEHOLDERS

• CHARLIE BROOKS - COMMERCIAL DIRECTOR
• VICTORIA FOSTER - COMMERCIAL DIRECTOR
• ALEX CHARALMBOUS - HEAD OF CONSUMER DATA
• PATRICK LOOFT - HEAD OF OPS GERMANY
• MARKUS REHLE - HEAD OF RTA GERMANY

EXTERNAL PARTIES

• DBG - DATA CONSULTANCY
• ODIN SOLUTIONS - MEDIA STRATEGY
• DAVID GILBEY - INTERIM COO & DIGITAL TRANSFORMATION

CONCERNS

• LACK OF STANDARD TAXONOMY
• LACK OF QUALITY DOCUMENTATION